Experience Social Shopping with Betabrand
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Experience Social Shopping with Betabrand
Online shopping is not for everyone. Some people need to see the material, see the dress before they buy it. This is why it is not normally considered to be a good social experience. But Betabrand has changed that. The fashion brand includes customers in its product development process. This has led to some very unique items like yoga pants that look like dress pants. Also, a sweater that incorporates thermo-regulating technology so you can experience the warmth of a great sweater even when it’s warm out.
Betabrand is an online women’s apparel company known for making Dress Pant Yoga Pants and other attractive dress wear for everything, work to travel. According to Betabrand, more than two million women have joined their creative and design teams to create elegant, ultra-versatile clothing. Betabrand uses Facebook comments as a social listening tool to learn about and respond to consumer needs and preferences. The strategy appears to resonate with the increased commitment and sales resulting from the brand reports.
Yulie Kwon Kin, Director of Product Management Commerce at Facebook said, People window shop to see what is new for entertainment and then decide to buy it. They believe in talking to salespeople directly, ask questions, see the product in context. But now, due to COVID, people have started to buy clothes online.
Consumers, Millennials or Gen Z, are mostly demanding something fashionably new and trendy. They want more personalization and unique experiences from their favorite brands. Betabrand explains how brands can leverage social listening to meet these demands.
How does it Work?
At Betabramd, buyers are learning about new brands and getting product recommendations through content. This happens through photos and videos, news feeds, videos on Facebook, and other social communities.
Betabrand’s broadcast dealer acceptance was not just a windfall because of his Internet presence but also because of the San Francisco shop, which doubled as a studio. Initially, recordings were a Friday affair, but nowadays, the brand hosts two or more shows every day and up to four in one day. These online exhibitions are also a live marketing process, which turns the store into a distinct environment, helping retailers to pull consumers attracted by what they see inside.
Every day new ideas are submitted then you are the one deciding which design or dress is the best by voting. You vote for your favorite design and decide which style is the best. Every 30 seconds, prospective consumer comments on one of Betabrand’s ads, and the brand uses that as an opportunity to start a conversation. Betabrand uses comments as leverage and improves its product development strategies. The idea of Dress Pant Yoga Pant started when consumers commented they wanted yoga pants with pockets.
Usually, internet shoppings are boring, but not with Betabrand. Every week, the entire community of Betabrand is welcomed in their studio, and together they launch new products.
Many online retail stores can’t be trusted with a good online shopping experience. People are shown something, and they get delivered something else. But with Betabrand you don’t have to worry about the designs or material of the product. You are given what you are shown.
Get Betabrand Discount Code and shop great Dress Pant Yoga Pant for yourself at better prices.
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