What is Search Engine Optimization
3 min readThe secret behind every successful site and how you will be able to optimize your own. search engine optimization
But what is SEO or search engine optimization?
The term Website Optimization for Search Engines, search engine optimization or SEO optimization – from the English search engine optimization, describes all those processes and interventions that need to be done in the structure and content of a website in order to be as search engine friendly as possible.
The ultimate goal is the high ranking of the website in search engines and the increase of website traffic through organic results, i.e. results of Internet users searching the search engines with keywords or keywords related to the content of the website.
To see what you need to do to improve your website, optimize SEO and get to the top of the search engines, you should definitely read the article below.
What is the first step in the process of optimizing your search engine website?
Read on.
What is a search engine?
In a previous article I learned how search engines work, I refer to what Google is and how it works. The Internet search engine today is a large computer cluster that collects, processes and stores all the contents of the world’s websites and tries to serve them back to us in the relevant way depending on the keywords.
What are the most important things in SEO and search engine optimization?
What are the most important things in SEO and search engine optimization?
Optimizing your website requires modifying some parts of the existing site or eshop. We need to customize our website based on the requirements of Google’s algorithm before we can convince search engines that our website is relevant to user search and important enough to appear first in search results.
To do this we will mention some of the most important things we will have to do in improving our website.
Create unique URLs with keywords in Latin
The strongest signal we give to search engines comes from keywords. These should be part of the address of our website.
for instance:
example.com/veltisopoiisi-mixanon-anazitisis
This URL refers by name to a page or article that will probably be associated with the keyword that is Search Engine Optimization.
The reason we write it in Latin is because with Greek characters it would have trouble appearing in social media posts like Facebook. Experience has shown that search engines have no issue in translating Latin characters into Greek and vice versa.
You can find out for yourself by typing a keyword in Greek and a keyword in Latin on Google. You will see that it will return the same or almost the same search results.
Target Keywords with low SEO score
Another, super important thing to do, is to create content around keywords that have low SEO scores.
The next logical question will be how to find long tail keywords with low SEO score. The link will take you to an article that talks just about how to do that. (Hint: is by using a keyword research tool).
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