7 Impactful Video Marketing Ideas For Growing Your Small Business Online
Attention spans are very short nowadays, and we need to face this. People on different platforms are bombarded with all kinds of content every day and every second. Therefore, they do not have the patience and the time to go through long-form content.
Add to this difficulty, written articles are not as effective as interesting and informative videos. This is one of the major reasons why more and more businesses are using videos to connect with their target audience.
Professionally created videos are not just easily digestible, but fun to watch, and people are simply in love with them. They come as an effective way of engaging users and driving traffic to websites.
So, if you are a small business owner with the notion that video marketing is only for million-dollar organizations, you are wrong. Here are seven video marketing ideas you can use for the growth of your small business online:
1. Create the Right First Impression with Introduction Videos
Small businesses making new entries into the market can use the idea of creating introduction videos. Such videos can work wonders for your business. You can use these videos to introduce your brand and team, showcase your business objectives, and illustrate the values of your company.
Such videos can serve as your ticket to the target industry. They also come as an incredible opportunity for documenting the humble beginnings of your brand. Once your business develops and grows, you can use these videos to show your success to the world.
2. Repurpose Blog Posts into Stunning Videos
Why go for brand new and fresh video marketing concepts when you have the option of repurposing your blog posts into visual presentations. There’s no need for you to start right from scratch.
Simply choose your most popular blogs and transform them into stunning videos. This will be one good way of reaching new audiences and recycling content that you know performs very well.
When you repurpose your popular blogs into visuals, you get the scope of pulling in the viewers who have already gone through your posts. This time with a preferable format- video.
3. Provide Relevant Information through Explainer Videos
People looking for reliable information on the internet generally look for assistance. This is the reason why explainer videos have gained huge popularity online. These videos help the viewers, and businesses can use them in several ways.
For instance, you can make tutorials demonstrating the right way of using your product to the consumers. Or you can teach the skills your brand is an expert at to the audiences. Either way, explainer videos come as the sure-fire way of earning traffic on your site and gaining the favor of the customers.
4. Use Video on the Landing Page
Good quality videos have the power of increasing engagement and traffic. And yes, they also have the ability to increase the bottom line of a business. If you include a professional video on the landing page of your site, it is deemed to increase conversions by about 80%.
- Including videos on landing pages will make it easier for the target audiences to consume your brand message and experience your site without putting in any effort.
- It will also increase the time people spend on your website.
- Videos on landing pages should be of the highest quality, and they must even include thumbnails.
- They must entertain the users while giving them the right scope of understanding the values of your company.
5. Show Your Value with Testimonial Videos
Use an online video editor for creating testimonial videos and see how your traffic surges. Video testimonials come as one of the most excellent video marketing ideas for small businesses.
Such videos can be easily implemented in the social marketing strategy of small businesses, and they are highly useful in building trust and value in a brand. Testimonial videos show your brand in a positive light, and thus they are highly beneficial.
Nowadays, there are many people who look for testimonials online and then make the ultimate purchase decision. And yes, people trust video testimonials more than online reviews.
6. Use Live Videos to Interact with the Audience
Live videos are the best way of interacting with the audience directly. And you must note that there is no better way of connecting with the audience than speaking to them directly.
- Live streaming options have been very lucky for the brands helping them interact with their audiences as and when required.
- Brands can easily go live on Instagram, YouTube, or Facebook and receive tons of engagement, ultimately resulting in business growth.
- One of the best ways of using live videos is scheduling Q&A sessions.
One wise piece of advice here is you must let the target audiences know that you are going live at a specific time so they can join in and get answers to their queries. Live sessions are one good way of making the audiences feel like they are an integral part of your business.
7. Prove Yourself Authentic By Going Behind-the-Scenes
This is an era of advanced technology where it can get very difficult for companies to hide behind corporate facades. It has become important for organizations these days to highlight their human element.
The customers look for entertainment, and they love to relate to their favorite products and services. Keep this in mind even though you are a small business and try adapting accordingly.
There is no other better way of showcasing your brand’s values than giving prospects a peek into the work culture of your company. Behind-the-scene videos come as the most potent and easy-to-make video marketing idea you can use for the marketing of your small business.
Conclusion
Videos are the best medium for small businesses to market themselves mainly because of the advantages they offer. With videos, small businesses can boost their brand, broadcast intended messages, and increase sales over time.
Video marketing online will not just help small businesses in amplifying their reach but in finding more customers for their products and services.
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