Keeping Your Business Fresh: A Short Guide
3 min read
Keeping a business fresh and interesting for your clients is something that might seem impossible to achieve. You don’t want to make your business look or feel too different and risk scaring customers away, but, that being said, you don’t want them to get tired of trundling back to the same old store with nothing new to offer them.
This can be exhausting for a business owner to figure out, especially with everything else going on at the moment with the shadows of the pandemic and the worker shortage looming large, but it has to be done. So, with that in mind, here’re some ways that you can make your business fresh for your returning customers, but in ways you might not have considered.
#1 Think about new advertising ideas
Coming up with advertising ideas can either be a lot of fun and great to tackle, or they can be the bane of your life. Either way, you have little choice but to do it to get your business out there, whether it be on social media or through more traditional methods of advertising.
For example, if you want to go down the more traditional route, you will probably want to look into high-quality banners. You also probably want them to be eco-friendly, affordable, and robust. If this is something that you want to look into further, read this guide which will help you choose what kind of large format printing material you would like to use.
It’s important not to underestimate the value of ‘old school’ advertising, as it is often overlooked in favor of digital campaigns, which might not be ideal for a customer base that isn’t on social media 12 hours a day.
With small businesses being a vital part of the community, finding ways to engage in the community all year long to make your presence known should be a priority for each business owner. From sending out business thank you cards after purchases to sponsoring community events, there are a number of ways to get your small business involved in the community.
#2 Invest in cybersecurity
This might sound slightly strange when it comes to making businesses feel fresh, but it works well. If customers know that their data and personal information are well protected, and you have proved that their account with you is safe, you have their trust because you have shown to them that you are reliable. This can tell people a lot about your brand and the customer service that they will receive.
Naturally, you might feel that this is a waste of money – but think of it this way: you have a security breach, and 50% of your client’s sensitive information is stolen to be sold on the dark web. People lose trust in your business until only 25% of your client base remains, and even they might be looking for alternative businesses to connect with.
You are struggling to finance your company, and you still haven’t paid for the damage that has been done to the breached accounts, let alone compensated those who have had their data stolen. The likelihood in this scenario of your business going bankrupt is pretty much guaranteed. This is one of the many possibilities that might happen if you don’t invest in cybersecurity.
#3 Training
Another left-field one – training your staff is something you should take seriously if you wish to keep your business fresh. People are going to wander into your store and want the very best service for whatever price they happen to be paying. You need to make sure that your staff is trained to the best of their ability to provide excellent service and deserve a big, healthy paycheck at the end of the week. Customers will see this and comment on it to others, and in a world where most businesses are often accused of employing disinterested people on minimum wage, this will also provide a fresh perspective.
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