If you’re organising an event and you need to draw people’s attention and boost your sales, there are tons of marketing strategies you can use. Knowing how to use social media and SEO are just parts of it. These tips and tricks will help you boost your sale in a matter of minutes.
Social Media is your Best Friend
When promoting an event, you need to know how to use the power of social media. This is where you will be attracting new people and informing them about your events. What is important to do though is to determine who your target audience is. You want to know exactly who to promote your event to and how. Depending on who your target audience is, you will use a social media platform accordingly. Try to find a natural way to reach people and make them interested in coming to your event. Whether that is through videos, Instagram posts, or any other form of content, make sure to adapt to what the audience needs and wants to hear.
Create a perfect hashtag
Speaking of social media, one of the best ways to catch people’s attention to your event is to create an effective hashtag that will circle around and create a trend. It has to be something short and catchy. Your hashtag should be easy to remember. That way when people are tweeting about the event, or posting stories on their Instagram, they can use the hashtag and let more people know about what’s happening.
Don’t forget about SEO
Knowing how to use and implement SEO strategies when it comes to marketing your event and your whole business in general is very helpful. Whether you decide to write a blog about your event or use social media, making sure that you pop up on the very top of Google search can mean a lot for your business. Using SEO strategies is, in fact, very easy. If we were to summarise SEO we would describe it as a marketing strategy that uses keywords commonly used by people when searching something on the Internet. All you need to do is utilise those keywords as much as you can.
Go for old school
Promoting your event doesn’t need to be strictly tied to the Internet and social media. Sometimes, going old school style can be just as beneficial. For instance, making event banners can be a great way to catch people’s attention. You don’t even know how much a well-done banner can do for your marketing. We, humans are visual creatures and a nicely organised banner with a catchy title and vibrant colours can draw us in within seconds. Give it a try and you will be seeing amazing results.
Make your tickets easy to purchase
Making sure that your audience can have easy and simple access to your tickets is very important. You need to ensure that everyone can buy the tickets for your event no matter where they are. It needs to be simple and effective. You can use third-party ticketing platforms. You can use your own blog or website, or you could do it through social media channels. No matter what you choose, try to make the process quick and easy. There’s no need for people to click more than it is necessary.
Sell special tickets
Lastly, going for simple and plain tickets is always a safe choice. It can never go wrong. However, if you want to spice things up a bit and boost your sales you might want to offer some of these special tickets:
· Early bird tickets- a discounted ticket that costs less for those who act fast
· Group ticket- offering sale for people who come in larger groups
· Ticket bundles- bundling stuff like food, drinks, or merchandise in the price of a ticket
· VIP tickets- for those who want to enjoy some extra luxury at your event
In conclusion, there are many great ways to draw people’s attention to your event and promote it efficiently. Using social media, SEO strategies, even going old school, and knowing how to organise your tickets sale are just some of the best and efficient ways to do so.