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What Is SEO Copywriting

3 min read
SEO Copywriting

Do you want to know the most important features to create successful SEO copywriting? Chances are that you have heard before that selling is an art, you need to be effective to communicate an idea and persuade others, be aware of the users’ needs, and be open to new ways of solving problems, among others. When it comes to SEO copywriting, you need to use similar skills in order to show how a specific product can solve the needs of a customer, but you need to think in terms of keyword usage, attracting both users and search engine algorithms. In this article, we will share with you all you need to know in order to create content that engages customers, as well as all the other benefits that you can achieve by its correct implementation.

The main focus of SEO copywriting: beyond information

Although some people believe that SEO is all about posting interesting information on the internet, this definition is not looking at the full picture. Some of the differences is that SEO is both more impactful but also more complex than regular selling, because with the aid of the internet you have the possibility of reaching more people, and focusing specifically on those who you want to attract. Then, it is more complex because it needs technical knowledge and work, besides posting appealing articles. The part of SEO that focuses on content writing is called SEO copywriting, and it is dedicated to share information in a way that Google can interpret and approve, plus, the posts must be entertaining for people. Accomplishing the two can be very tricky, but the good news is that you can hire an SEO expert who assists you by creating functional yet appealing copywriting.

Elements of successful copywriting: finding the balance

So far, we have mentioned some very important things that need to be included in great content: writing in a way that search engine algorithms can identify the topic of our information, indexing our website and show it to the user (preferably in one of the top positions), however, it is also important to include only valuable information for our potential users, making their experience with our website an amazing one. While it is important to include keywords as part of the content-optimization process, you don’t want to stuff your posts with links and keywords if the article is not meaningful. Remember, the main goal of SEO copywriting is to help your website rank higher in Google results page.

Benefits of excellent SEO copywriting

Although there are a lot of short and long-term benefits that derive directly from posting valuable content on your website, the following are some of the most remarkable ones that we can mention:

  • More backlinks: When people notice that you post good stuff, they will naturally start linking your webpage into their posts, which positively impacts your ranks in Google.
  • Increased shares: People will share your content, leading to more visits and engagement.
  • Reduce your bounce rate: By entertaining people with your content, they will stay longer and perhaps navigate though other sections of your website, which also gives you points in Google rantings.


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