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Ways You Can Use Social Media for Keywords SEO Research

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The rise of social media led Google to emphasize social media presence for search engine rankings. This is not surprising because 68% of Americans use Facebook and watch 100 million hours of Facebook video content. Snapchat sees about 400 million chats being exchanged every day. It has come to a point where people exclusively use social media presence for marketing their service and products, with Facebook proving to be far more productive and rewarding than their website or Google searches, or e-commerce presence. Search engine optimization has a strong competitor in social media optimization, with some experts believing that it is better to go the social media optimization way to grow your business. At the same time, do not ignore the power of SEO and leverage social media to enhance rankings in searches by carrying out research of keywords on social media and unifying use across channels to improve brand visibility and rankings. Social media channels do offer analytic tools the same way Google does, and you can use these for keyword research to improve SEO. The way users search on social media differs from that on search engines. For instance, users may search for information on how to do this or that. You get unique insights into users by carrying out keyword research on social media. Facebook undoubtedly leads with over two billion users, but Twitter, Pinterest, Instagram, and YouTube are equally important for your research. You can do it this way.

Facebook

Since Facebook does not offer specific keyword research tools the way Google does, you will find it easier to look at audience profile data. Facebook permits detailed targeting based on parameters such as demographics, events, hobbies, business, social concerns, and others. These are geographic location, age, gender, connections, language, interests, and workplaces. To go to the core, target users based on the above parameters and link them with commercial intent keywords. Not surprisingly, you will develop a set of keywords that could differ from those used on Google.

Twitter

Twitter differs. You have millions of tweets with varying content that could be mind-boggling as users switch from one topic to another. However, Twitter makes it easy for you with its internal solid search functionality and its Twitter Analytics. Twitter also allows you to search for keywords, phrases, and hashtags. If you want exact matches, then encase words within quotation marks. The results will show these words in bold. One area to pay attention to is the questions people ask on Twitter. The way these are framed can give you key insights into the use of keywords. This will be useful for social media optimization and also your SEO activities. You may even wish to modify your posts and blogs for the harmonization of keywords.

Instagram

Instagram is mainly about visual images and videos, so you will assume that words are not that important. It is not so. The key here is to focus on Instagram hashtags to discover specific content and terms used for the topics. One advantage you have here is that one post may contain several hashtags, which allows you to target different keywords. Instagram also has its hashtag search engine to enable you to track specific hashtags. Searching for hashtags will also show up results for relevant ones from which you can derive useful insights for social media optimization and your SEO activities.

Pinterest

Like Instagram, Pinterest is visual, but you also have plenty of content on most topics under the Sun. Unique to Pinterest is that content posted here could also be user-curated in addition to being user-generated. What terms are widely used on Pinterest? You could make use of the search feature and wildcards as well as autocomplete functionality. Doing so will show results including search trends, each one with its rank. You can also make use of the explore tab to find out topics of interest. A keyword search presents relevant suggestions. You can then repeat the search using the tips to narrow down your choice of keywords for your SEO and social media optimization.

YouTube

Google is giving greater importance to videos, and in this context, YouTube reigns supreme with its 5 billion unique views each day. Look at Google’s search page results, and products from YouTube will likely dominate the top. Since YouTube belongs to the Google family, it becomes easier for you to search, using the same strategy you would employ on Google search. You can use autocomplete and wildcard searches. YouTube results show what you want in addition to relevant and related content. You can extract new combinations of keywords from YouTube, and you can also use Google’s Keyword Planner to conduct social media optimization on YouTube.

This is how you do it on social media channels and then proceed to various steps.

Keyword volume and context, curators

It is better to employ social media listening tools to gather information about keyword volume. Such tools give you data on keyword volume and the language, source, and time frame during which such keywords are used. It is not just keywords you should be focusing on; social media is a goldmine of content that puts keywords in context and helps you carry out better SEO strategies and social media optimization. You get data on volume, context, and intent of keywords to make your SEO much more effective. The social media mine also comprises content curators and people who share unique content. This gives you insight into what interests users to the extent that they go to share such content. You can create content for social media optimization and also benefit your SEO.

Social media works differently, and people could be more subjective and involved, leading them to use a different set of keywords. Harvest these and use them in social media optimization and general SEO to boost your rankings.

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