You may have heard it several times that the logo is one of the most important things for any brand and rightly so. This is absolutely correct, the logo works like an identity it becomes the first introduction to a business. If you want to good the first impression on your audience you need a logo that is attractive and catchy.
You want a logo that can stand out in the crowd because let’s be honest here you are not the only one with a logo. Every brand has its logo and it is very common for a logo to be lost in this competition.
Importance Of Logo
You need to work with color and typography to make your logo appealing. A logo should tell people about your brand; what it is, the inspiration, its story, views, and agenda. If the audience is unable to connect with your logo sorry it will be a lost cause. You need people to relate to the design and understand it.
This is why complex designs in the logo are not favored even by the designers. The logo must be simple but it should deliver the message clearly.
If you think that once you have designed the dreamed logo your job is done, you may want to think again. It is in fact, just the beginning.
In recent times with the heightened use of smartphones, it is like suicide for any business to not have an app. It has become essential to have an online presence and having a website and an app is just the basic.
Now, if you have an amazing logo why not use it for more benefits? Every logo has a certain theme to is, you need to incorporate that theme into your mobile app. Most of the agencies offering top app design services agree to this and they do the same.
Benefits Of Using Logo Theme In An App
First and foremost, it will give a sense of connection to your consumers. People who may have seen your logo and recognize you from that would find an instant connection in your app.
It will boost credibility for your brand and consumer will trust you more. Having a matching theme will show them that you are taking the business seriously and it creates a certain sense of authority.
Authority and credibility are important in the online world. This is why giving people a sense of connection and a reason to trust you more will be helpful.
How To Do It
There are many ways to carry the theme of a logo forward and incorporate it into your app. You can play with the colors, for example, keep the colors of the logo as the basic colors for your app. You can use typography for your favor too; if your logo has typography you can stick to the same fonts in your app.
There are so many ways to do this from following a design to keeping the color and fonts the same. It is all up to you how to do it smart enough to get the right kind of attention.