With the site optimized and ready to receive visits, it’s time to pay attention to the generation of Leads. After all, when attracting new visitors, you need to make them engage with your brand, thus developing new opportunities.
Leads are nothing more than potential customers, that is, those visitors who have provided personal information.
The SEO strategies we’ve seen earlier benefit this process and help extend reach. However, you need to prepare your page to capture new contacts as they browse.
It is exactly at this moment that SEO services of digital marketing come into play. These services help to set up a true path to attract and capture new Leads, from the main interactions with a website. Compare quotes from SEO experts today and choose one according to your requirements.
After all, building an effective digital presence requires covering all online hotspots with the company, without missing any more opportunities.
To help you in this aspect, we have detailed a step-by-step guide to generate more Leads by optimizing the websites. Come on?
- Insert forms
Forms are excellent bait for converting visitors. They can be used on the website’s homepage or inserted throughout posts, stimulating a benefit or offer with the subscription.
With this feature, it is possible to obtain information from visitors who want to interact with your company, whether for relationships or sales.
The information collected should facilitate contact and identify what potential a particular visitor has. You can request name, email, contact telephone number or any other data that allow communication.
- Use pop-ups
Surely you’ve browsed through a website when suddenly an “interactive window” appears with some offer or promotion. If yes, know that these are the Pop-ups. One of the main advantages of this tool is to draw the attention of visitors and lead them to a quick and instant conversion.
The use of Pop-ups is very frequent to appear at the right time and offer what the public needs in each situation. To use it, you need to define the best template and choose which pages it should appear on.
- Add WhatsApp button
The world’s largest messaging app has also become one of the top strategies for website optimization and lead generation. Unlike a chat platform, the feature allows users to chat directly with the company within the app.
The feature offers you to fill in a form, becoming more of conversion bait for Leads.
- Create Landing Pages
In this way, we can say that one of its main features is to direct visitors and leads to a single path always linked to an offer. It is very common to have a form to encourage sales, registration, downloads or subscriptions, for example.
- Monitor site visits
Website monitoring should be one of the main tasks of everyday life. When we generate visits, it is necessary to pay attention to the quality of the page and which are the most accessed.
- Identify the main sources of traffic
Anyone who sells on the internet already knows that in each social media there are audiences with different behaviors.
It is necessary to identify the main sources of traffic for the company, optimizing the experience and ensuring that efforts are designed for these channels.