The rapid technological advancements have forever changed the course of businesses. In this modern era, being successful means that you must hone the technology to your benefit. This includes mobile App development. However, to achieve the full benefits of having a mobile app, one must design it intelligently. Although there is no one-formula-fits-all approach to design a mobile app, there are certain factors that you need to keep in mind if you want to own a big company with just an app!
Like everything, the idea is the main pillar over which you expect to earn revenue. Your idea should be unique but executable. For instance, take Instagram, it was not a completely new idea, some features of Instagram do overlap with Facebook. But the brains behind the app added more value; they added filters, editing tools, etc. This made the app stand out from other apps in the same category.
It is a good idea to find ‘gaps’ in the app market. If there are tons of apps in a category already, ask yourself what is missing follow through on that note.
Do a thorough market research
Although the idea is the main pillar of your app, this step is by far, the most important in order to develop a successful app: research. And not only one-time research, do it at every step if possible. Get to know about your idea, find out if anyone has ever executed this before, if yes find out more about that app. Moreover, it is important to think about your monetization tools and the appropriate medium for the app.
The more thoroughly you research, the better are your chances of launching a successful app.
Optimize your app according to your Platform
No matter what platform you have chosen to launch your app, it is always a good idea to optimize your app according to that app store. This ensures that your app would appear in the top searches and would be recommended by the app store too!
Interactive and Effective design
For starters, a good design for your mobile app is a must-have. Think thoroughly about the appropriate user-interface and UX design. Some crucial things to think about are:
- What is your business about?
- Are there any associated colors with your business?
- What is your intended impression upon the audience? Stoic and serious or lighthearted and carefree?
Size of the App
Moving on to the next important aspect of developing a successful mobile app is the intended size. Even if your app has a spectacular design, if it is too big, the user might get annoyed. Although there is no perfect size of an app, you need to balance the size according to the use of the app. If it is a social app, like WhatsApp, there is a high chance that the user will settle for a slightly heavier app, perhaps as much as 300MBs. However, if it is an app for a restaurant, it is better that you keep the app below 100MBs.
Profile of your audience
The audience or the intended users of your app are ultimately the most important aspect of designing a successful app. You need to dig deeper and get an insight into the behavior of your audience. If you want to develop an app for your bank, all that matters is simplicity. The users of this app would probably not care for the spectacular design, all they would care about is saving time. So, you need to design accordingly.
An app cannot be successful unless you have a creative marketing strategy. If you look at the examples of the apps which are now giant companies, you’ll see that the biggest edge they had was their unique marketing strategies. To reach out to the potential clients or users, you need to find creative ways to grab their attention.
A good approach is to prioritize the functions of your app according to their importance in the audience’s life. For example, if you want to launch a mobile app for a bank, the most important quality is quick service, followed by the simplicity of the app.