Currently, the social networking platform Instagram has greater than 300 million users. Instagram came into existence back in 2010. Since then, brands, influencers, entrepreneurs, and celebrities have taken full benefit of the community-driven platform and utilized it to draw in their targeted audience. Marketing strategies of such a platform got adjusted accordingly. They realize the importance of visuals, which has become one reason for Instagram’s popularity.
Image sharing is no more limited to sharing pictures with your friends. It goes beyond that, with real campaigns that bring a more qualified set of site visitors. You can get real Instagram likes on your posts and get leads along with revenue for your start-ups through it. You need to leverage your Instagram account by utilizing the critical factors of marketing and attracting engagements, which can help you connect with potential customers.
Recent studies present that in comparison with other social media sites, Instagram has the highest engagement. It just proves that Instagram is a viable platform to use for marketing strategies. However, while utilizing Instagram as a marketing strategy, many commit some fundamental mistakes. It is essential to avoid such marketing mistakes, to use Instagram to its full potential.
Absence of a goal-oriented strategy
The goal is among the most common business terms; however, its true meaning often gets overlooked. When you consider Instagram marketing, an absence of a goal-oriented process may lead to wastage of energy and opportunities. You may likely feel like giving up or assume that Instagram marketing is a sham. But a dream is what builds the foundation of all strategies and plans.
But the thing is that Instagram marketing works quite favorably but in a particular manner. Most brands utilize social sites to improve brand recognition, except it is much more than that. Do not overlook a goal-oriented strategy. Success in Instagram marketing starts here.
You can visualize your story via photos and videos, but do not do it for the sake of it. Be sure of your requirements and then build a strategy that meets your needs. For instance, if your goal is to get higher traffic to the main page, you will need persuasive captions and an invite included. On the flip side, if your objective resonates with brand recognition and awareness, you must focus on the images. Never compromise on the quality in exchange for something else.
Your bio lacks a link that would bring traffic
Traffic and engagement are what run your website. It is an essentiality of your webpage. An easy and relatively simple marketing tip involves including a link that takes the user directly to your business website. A webpage that lacks traffic is likely to die sooner than it began.
You may not see it as an essential marketing tip, but sooner or later, you will realize that an absence of a link in the bio can be deadly. Many active Instagram users do not even give a single thought to it. But it is a mistake that you should avoid committing. The Instagram audience is significant for brands. It is a known fact that active users will follow you if they like you or the brand. Therefore, with no link in your bio that directs users towards your brand, you are lost.
Instagram allows the inclusion of one link that can take visitors to your business webpage. It is up to you now to utilize this opportunity and reap maximum benefit from it. When you are an amateur with Instagram marketing strategies, your first step should not include posting good quality images, but it should involve updating your bio and containing your link.
The link you provide your visitors can vary from your main page to other socials to product pages, or your webpage. The only essential thing is that the link you provide should be relevant to your business offers.
Consistently repeating your posts
Active users will probably unfollow you as quickly as possible if you consistently keep posting pictures that you have already posted before. A repeated post once in a blue moon, and that too with proper rhythm is valid. However, making it a habit to repeat the same pictures or videos can leave a wrong impression on your followers.
A recent study shows that Instagram members are keen to shop. Unfortunately, they might be discouraged from buying your products if they do not see unique or creative content. No one is interested in online content that is plagiarized or duplicated. Every member of the Instagram community wants something special, which helps them stand out from the crowd.
Quit being lazy. Rather than reposting the same images again and again, take creative shots and run your mind to be the odd one out. Your creative post should be relevant to the goal you are moving towards, and you are good to go.
Using a private account
The cruel truth is that potential customers while using Instagram steer clear of private accounts. And why will they not? A personal account essentially tells them that you do not want them as a follower. The potential customer would wait until you approve their request to follow you. No one needs a hassle like that.
With a private account, you will miss out on many followers. Your profile can be a personal account. But it is essential to keep your business account public. You need more users to follow you, keep your account engaged with more likes, shares, and comments. More engagements have a powerful impact on Instagram’s algorithm. You can get substantial likes through Insta4likes.com.
What began as a community-driven platform for friends and family to connect online is now a marketing strategy. And it is going to be here for a long time. So it is up to you to leverage the power it provides you with and substantially increase your followers, bring more traffic and build a trustworthy business. It is here you get the secrets of running a successful business venture.