Communication is essential for a business. The video production is an exceptional tool for a video production company in Dubai to easily communicate with partners or targets. Indeed, the consumption of video especially on the internet has become important. The corporate movie offers significant benefits.
What are the benefits of a video marketing?
To make known his company and associated products, all means are good. To do this and to succeed, several tools exist such as advertising, newsletter, e-mailing, SEO … But there is one still too little used and yet works much better: video marketing. An audiovisual production will allow you to greatly improve your visibility and attract new, loyal customers. In addition, it offers several advantages, including here.
Better SEO and understanding
On the Internet, people spend most of their time watching videos, regardless of the subject. Indeed, it is easier to watch a video than to read cobblestones. That’s why if your website contains a marketing video produced by a company, its SEO on Google will be better.
That is to say that by searching for certain keywords concerning the activity of your company, you will appear in the lead. In addition, the majority of people retain better information when they are broadcast by video rather than reading or audio. It’s the visual thinking. With a video, there is a kind of entertainment, experience and involvement of the person watching it.
Memorial connections are formed in the brain and make you want to know more, and for what concerns us, to buy. It should also be noted that smartphone users prefer video to other formats. Also, in addition to publishing your videos on your website, please feel free to publish them on YouTube since it is the 2nd most used search engine in the world.
Accelerates the act of purchase and loyalty
If one can already mark the mind via advertising, video marketing offers the possibility of offering interactions during the visualization. For example, you can immediately insert a direct purchase link, positive comments, and other messages in addition. Watching a visual does not require as much effort as deciphering a text. With this video, the chance to seduce new targets is high. Thus, as soon as the consumer is seduced by the video, he will have all the keys in hand to embark on the adventure with your company. So go to the feat of the general public.
Attract a new diverse audience
The videos are shared on social networks. Thanks to this, you will gain without much difficulty a new target of people that you would not have thought to touch. And this target will expand unlike your primary target. All categories of people (age, gender, type of consumer …) will have access to your video, whether by sharing or word of mouth leading these new people on your website or platform where your video is broadcast.
Increased consumer confidence
There is evidence that if your website contains a video then consumers will stay longer to visit it for example than if there was only text. Because with a video, a certain relationship of trust is established. Consumers will have the impression of a face-to-face conversation if you speak directly to the camera, and therefore to them. By multiplying the types of video (presentation of the company, the product, user reviews, mini film), the customer will have the impression to enter the life of the company and to know a maximum of things, to follow you.
Video marketing is a tool to use without limits. But be careful to choose your angle when creating the video. If it is easier and less expensive than before to make videos, do not hesitate to ask for help from a production company that will accompany you in your project.
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