Advertising on Facebook
Facebook Advertising is Highly Effective
No 1 would have suggested in 2004 that Facebook would become what it is today. With more than 2.2 billion monthly running and close to 1.5 billion regular active users, Facebook is a better part of people’s lives. This is a trend that is not going to increase any time soon as we continue to ride the waves of the knowledge era.
Facebook is considered one of the top One advertising channels online, and digital ad spends records for a whopping 51% of total advertising spend in the United State. If you are not assured whether Facebook ads will work for you, just let the data articulate for itself:
Facebook has seen a constant increase in advertising revenue year over year in the last decade because Facebook ads run. In a review by Kleiner Perkins, it was found that 78% of American consumers say they have discovered products on Facebook.
Facebook ads can work for yourself, over, if you take the time to master the complex art that is generating highly effective Facebook ads.
As of June 2018, 55.1% of the world’s community has internet entrance, so the potential for an increase on Facebook is great now and into the future as more people gain internet entrance and join Facebook. Facebook and the internet as a whole will renew to be a genuine way for you to connect with customers and create sales using ads.
Simply Set-Up Process and Fast Effects
Setting up a Facebook campaign takes a few time and can yield excellent results for your marketing. It is an undeniable truth that digital advertising produces the best ROI and it can happen very fast with the right campaign and product. That is why you see Facebook ads for little local businesses as well as large corporations.
Anyone can log on to Facebook and conceive a business manager account, set a payment method and advertise a campaign in a matter of minutes. You can too experiment by your campaign to find the cheapest possible cost per lead through ad creation tools such as AdEspresso.
The following chart shows variations in CPC (cost per click) throughout the year on different placements using data from 2017. The Instagram placement had a CPC of $1.15 in Q4 2017 while desktop newsfeed placing in the equal quarter had a CPC of only about $.50.
We can see that you can start directing traffic to your website beginning at .10 cents a click. You do not need an extraordinarily high budget to get started, and compared to running ads on other digital channels such as Google making started with Facebook ads is quite simple.
You can boost a particular post to reach users directly from your Facebook page, or you can create a major complex campaign that targets custom audiences and produces also greater effects with the business manager.
After the guide, you will be confident about how to use the business manager to create an attractive Facebook campaign.
You Can Reach Your Perfect Audience
We have already touched on just how many people use Facebook every time, so is it any surprise that it is a big way to reach your ideal audience? Facebook provides tons of detailed ways to reach special people based on their behavior at your website, their associated likes, engagement by your Facebook page, and other various parts of their demographics such as age, gender, and place. You can make extremely granular audiences that produce a high ROI working Facebook ads.
In a 2017 reflection, it was found that 57% of consumers say that social communications influences their purchasing. Out of that 57%, 44% told that Facebook of all social media stages was most influential.
By the targeting options possible to you as an advertiser and the influence Facebook has on user behavior, Facebook is the perfect channel for grasping your excellent audience.
Facebook Ad Campaigns Are Extremely Customizable
You can create the perfect ad experience relating to Facebook ads. Contrary to a different big name in the digital ad space, Google, your Facebook ad experience can be designed to interest your perfect audience. That is because Facebook has a wide range of ad compositions to choose from.
You can create a compelling video ad that millennial dog owners cannot resist watching, or an immersive art ad for senior citizen dog owners that explain every detail and benefit of your dog food product, for a pattern. We will explore in depth the other Facebook ad types in Chapter 4 of this guide, but let’s have a looks at how many campaigns impersonal options there are:
That is 11 different Facebook ad objectives you can choose from based on your many goals. You can customize your ad idea, copy, landing pages and practically every element of the campaign including technical features such as:
- Target audience
- Delivery optimization
These are choices make Facebook the most customizable advertising network, allotting you to create very specific ad experiences.
Facebook Is Attaching New Features All Month
Facebook is constantly adding extra features and growing user experience for both advertisers and normal Facebook users. This is a big part of why Facebook has sustained growth for very long, it is regularly providing more value.
In 2018, we observed many changes on the platform that impact advertisers from new carousel ads for Instagram stories to levels for dynamic ads. With all of these Facebook Customer Service updates, we can suspect that Facebook continues to make its ad network more powerful and easier to use.
The quicker you learn to advertise on Facebook, the sooner you will unlock the full potential of social media ads. The better way to start getting about Facebook ads as a beginner is to just set up your Facebook Business Manager account and get in there and create your campaign!