Web design is an essential aspect of any brand with an online presence. Therefore, an increasing number of companies are investing in the web design of their websites. The same is true for companies in Hong Kong. The term ‘Web Design Hong Kong’ has been searched countless times on Google. Not just in Hong Kong, the term is widely searched elsewhere.
While there any many articles and videos that talk about web design, one thing that you will find common in them is that they stress a lot on choosing a good colour scheme for your website. Hence, this article will serve you as a guide for selecting a good colour scheme for your website. Consider the following points when choosing a colour scheme.
1. Colour Wheel
Before selecting the colour scheme, it is particularly important to understand the colour wheel. A colour wheel is a depiction of the relationship between primary colours, secondary colours, and tertiary colours etc. Once you have carefully studied the colour wheel, it will help you in selecting the overall colour scheme of your website.
2. Psychology over Personal Preferences
You don’t like the colour purple? Well, too bad! You cannot dictate your website’s colour scheme based on your personal preferences. Hundreds of studies have been conducted on what colour is preferred by different genders, age groups, or target audience. Therefore, follow the research and not your mind. If you do not like the colour purple, but your target audience likes it, let go off your bias.
Although it does not apply to every website, some websites cater to a specific gender. Therefore, it is better to select a colour scheme which suits the gender. There is plenty of information available on which colour is liked or disliked the most by the different genders.
4. Age Group
Different age groups have different colour preferences. Once you have identified which age group you are targeting or which age group regularly visits your website, select the colour scheme accordingly.
5. Secondary Colour
Once you have decided on the primary colour for your website, it is time to choose the secondary colours. Any web design company will give you four options when choosing a secondary colour based on the colour wheel.
- Monochromatic: One colour in different shades.
- Analogous:Colours next to each other on the colour wheel.
- Complementary:Colours directly across each other.
- Triad:Evenly spaced colours which form a triangle on the colour wheel.
6. Study Your Competitors
While deciding your colour scheme, it is always handy to check out your competitors. Studying their websites will help you make an informed decision. While carrying out the analysis, you can determine shortcomings in their colour schemes. This will help you not make the same mistake as your competitors.
7. Make Comparisons
It is especially important not to commit to the first colour scheme that you have designed. While you may like it, it is always better to try three or four varied colour schemes and make a comparison. After you have made a comparison, then you can commit to one colour scheme.
If you diligently follow these tips, you are likely to end up with a colour scheme that is in harmony with your customers and their demands. If not, your website will likely suffer from decreased traffic.