AR is an abbreviation for Augmented Reality. It is a technology that enhances the pictures or images by adding some of its modalities such as sensory system, haptic, olfactory, somatosensory system etc. it produces a augogram and it is used to create AR. It contains three main factors namely the real and virtual worlds, 3D registration of images, and real-time interaction with objects. The information that is provided by the sensory system may be useful or destructive. The AR technology is used in several industries today. The use of AR in retail industry is enormous.
Use of AR in retail industry
This technology is useful to the retail industries in many ways. Many organizations want to innovate their product to increase their sales and promote their products. The innovation process always influences the brand’s market strategy. So, the AR technology is considered the innovative tool because it allows to interact with the customers. They are used to establish good relationship with the customers and the organization. The customers can buy products from home by using their PC. This technology is used to boost sales, provide pleasurable shopping experience to the shoppers, and target the audience by using some of the non-traditional experiences.
The AR in retail industry is used in the following way.
Usefulness of AR technology in retail industry
It improves the rate of conversion and the suppliers needs not maintain a clothing store because the customers can view it online. They can also view the product online and also know if the clothing fits them correctly. They need not go to the store, wear the clothing in a separate room to see if it fits. So, in this way, they can buy several products.
It is used for optimizing the warehouse space to improve the navigation process. This technology is useful when many items are piled in the inventory and the room is spacious.
This technology combines e-commerce experience with retail experience.
It also helps them to enhance the recognition of the brand. It helps the customers to engage with a product and also buy it quickly. It adds gamification to the products.
The customers can first try and then buy the 3D product preview. So, the products can be easily demonstrated to the customers. The top augmented reality companies provide the AR technology to the customers so that they can view the product closely.
They can read additional information about the products and it provides a rich shopping experience to the buyers. The customers can redeem the vouchers at checkout.
The shoppers can image if they have reached the physical store to buy things. For e.g. If any customer wants to buy shoes, then they can try these shoes online. The AR technology combines the real world with the virtual world. They can use some features to track the shoes and try wearing the shoe online. They can correctly track the size of the shoes.
They can also visualize some of the products and view if they properly fit in a place. It offers the customers, the opportunity to see the products at home. They can also gather in-store information also and know what the other customers think about the product. So, the top augmented reality companies provide the best shopping experience to the users.