As attention in influencer marketing with time has risen in the past few years, so the no. of the influencer marketing agency that promises to assist brands to get it done has increased as well. And finding the influencers, vetting ’em, briefing ’em, executing the contracts with ’em, paying ’em, and then making sure that they complete their assignments in time can be too much of work. It is a little blow then that a few brands would wish to outsourced it to specialists.
The next logical question, though, is how to opt amongst the hundreds of thousands of generalist & specialty agencies that solely say they could help. What follows next in this guide are some criteria to classify the specialists from the wannabes, to make y’all search for a suitable & right pinterest influencers & influencer marketing agency a tad bit less complicated.
- Relevant Experience
This influencer marketing is about fifteen years old as of now, plenty of agencies have got too much experience. Just inquiring about a related case study for the industry (that is, food, CPG, fashion, etc.) and aspired outcome (that is, in-store sale, web traffic, etc.) is a fine place to begin seeing who to possess deeper interactions with.
- Criteria For Influencer Selection
Some years ago, this influencer selection quite often only involved finding an individual who created some content related to a particular industry and who looked to “fit” a specific brand. Today, one can analyze the very makeup of the influencer’s audience just to make sure the audience overlaps with the brand audience. One may see the saturation rate — which means the percentage of the content, they make that’s sponsored — to ensure it is not much high.
With plenty of advanced systems of filtering in practice today, using the brand fit alone is no longer satisfactory.
- Criteria of Content Evaluation
Over the past few years, the influencers have gone on to produce
hundreds of thousands of branded content. What one finds in evaluating the dataset is that there’s a wide variance in performance from a piece of the content to another. Only to be expected, a few contents work, and a few contents do not, just as including content, i.e., created by the brand or its productive agency.
Well, the content must be scored depending on its original performance in regards to likes, shares, & comments, but it is also essential to review the comments in order to look out for the signs of off-topic, inauthentic, or bought comments.
- The Guaranteed Results
Whilst, guaranteeing sales are extraordinarily tough in the majority of agency relationships, the agencies should be in a position to guarantee some specific outcomes across engagements, true views, or web traffic.
Opting for an influencer agency of any kind is a tough task, as one may start to sound pretty much like another. Via going straight into the discussion with the aforementioned criteria, one should in a position to filter out both agency and influencer.