Followformation: How To Effectively Use Reels To Market A Brand?
5 min read
Recently social media has thrived as a connecting line between brands and their customers. There are plenty of social media platforms in the market, and Instagram has undoubtedly outshined all. The constant updates and new feature launches have attracted people worldwide to explore the platform. Now let us consider Instagram’s one of the finest features in the picture. Shall we? In august 2020 Instagram launched a magnificent feature called “Reels.”
Marketers even say that Instagram gained more popularity after introducing this feature. Some brands even started to buy instagram reels views as it enhanced their profile reach and gained popularity on the platform. So now it is time for your brand to get all the benefits from this feature. But are you wondering how to leverage Instagram Reels to market your brand effectively? This article will unfold everything you need to know about Instagram Reels and their benefits for your brand. However, before getting started, here is a small intro about Instagram Reels.
A Brief Description – Instagram Reels
Instagram Reels is just a tool yet a powerful tool that can aid in your business growth. So how can you define Instagram Reels? Here we go; Instagram Reels is a feature you can use to create short videos. You can record these videos up to 90 seconds long. Besides that, a user can upload, share or even find the required videos on Instagram. Also, to make the videos more appealing, Instagram has provided users with additional options. Such as
- Music to add
- Filters to use
- Editing tools
- Caption space
- Remix Reels.
- Duet options etc., you know what, the list goes on and on.
Like Instagram Stories, the media on Reels doesn’t disappear after 24 hours. So you can create and upload unlimited videos with no restricted timings. But this raises a question.
Why Should Brands Leverage Instagram Reels?
To answer this question, let us know the benefits your brand can attain using Reels. Let us begin.
Customers
First of all, your potential customers are flourishing on this platform. From teens to older people, you can find customers in all age categories on Instagram. If you want to gain their attention, then adding Reels to your cart is vital. Also, you can increase your customer base effortlessly by opting for options like FollowFormation.
Engagement
Who doesn’t like more engagement? Instagram statistics say that among all other Instagram features, Reels get thirty percent more engagement from its users. So what are you waiting for? If your brand needs attention, then start using Instagram Reels right now.
Reach
Since Instagram Reels are available in various countries, you have a high chance of having a quick global reach. Who doesn’t want their brand to have users reach present all over the world?
Track
Instagram provides users with several benefits. Among them, the most useful is Instagram insights. Using it, you can track the performance of your campaigns or even find the time when your followers mainly engage, and a lot more.
How to Effectively Market Your Brand Using Reels?
Earlier, we saw a few benefits a brand can attain using Instagram Reels. Now let us jump straight into the tips that will help spice up your Reels journey.
Always Stay on Track
Do you want to market your brand using reels effectively? Then here is an important step that you need to follow. Update yourself with “What Is New.” Social media platforms tend to evolve at a higher pace. Especially Instagram. A video that was trending yesterday will become outdated today. So to go ahead in your game, you must constantly update your Reels feed with new trends.
But how to find what is trending now on Instagram? It is not as complicated as you think. The only action you need to take is to scroll through Reels! It may sound silly. But all you have to do is spend at least 10 to 15 minutes just to stream Reels. You will find videos, audio, and filters that are trending mostly used. So hop onto these trends and go viral to enhance your brand.
Reply Through Reels
Social media platforms were solely created for purposes like communication and connection. But what if you miss out on the basics? People initially used Instagram merely for featuring photographs. But now, it has evolved and become the best platform for interaction. Are you a business owner who wants to attain your end goals successfully? Then interacting and engaging with your customers is mandatory. But how to productively use Instagram Reels to stay in touch with your customers? Reels has got you covered.
It has this option called video comment replies. For example, let us say you upload a Reels video and get comments inquiring about your products. Instead of commenting directly in the comment section, you can reply with another Reels video. The comment will be displayed on your Reels video. Through this, you get to reply with a detailed video and also engage with your followers. Kill two birds with one stone!
Captions to the Rescue
Did you miss out on an essential point in your Reels video? Don’t worry. Instagram has handy solutions for every problem. You have caption space in your hand. Using captions, you can add
- Missed out details.
- Product Description.
- Additional Information.
- Add a Call To Action.
It is also said that adding detailed captions will help you increase customer engagement. Furthermore, you can enhance your engagement instantly by using FollowFormation.
Enhance Exposure
Can you believe that certain users on Instagram might help you increase your brand’s exposure? Yes, these people are called Influencers or creators and have a huge follower base.
Influencers hold great power on this platform. Becoming an influencer requires a lot of effort but finding one is easy. You just have to find an influencer in your niche and collaborate with them. So what advantage does this collaboration brings to a brand? Through these promotions, you can increase your brand awareness even among your non-followers. Isn’t that exciting?
Wrapping Up
Marketing has become effortless with features like Instagram Reels. You can find new customers, enhance brand awareness, track performance, and have a global reach. Everything is possible using Instagram and its features like Reels. However, remember that you can only attain your end goals with consistency and patience.
We hope the above information will help you get started with effective brand marketing. Do you follow any other strategies to enhance your marketing journey on Instagram? Please share your thoughts with us in the comment section below.
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