Are you planning to send out newsletters? Perhaps you’re perplexed on whether to send an email or printed newsletters. With almost everything digital today, the first thing likely to come to your mind is to opt for email newsletters. Well, before making this rash decision, you have to discover why printed newsletters are still very effective in the digital age. Read on to discover how.
The first thing to come to your mind when planning anything in business is to mind about the cost. This is very important to ensure that you make smart decisions regarding your money. Well, the cost of printed newsletters is significantly lower than the electronic version. Copywriters who create quality email newsletters usually demand a four-figure salary.
And, you have to go with their deadlines in case their service is fully booked for a particular period. However, printed newsletters are easy to give out and print. And, you can print in bulk but give them periodically after a particular timeframe. Printed newsletters are for anyone regardless of whether you’re tech-savvy or not. Besides, there’s no risk that your newsletter is going to end up in the spam folder.
Higher Response Rate
Printed newsletters still beat their electronic counterparts when it comes to response rates. You can contact a newsletter printing service with the experience to produce for you quality newsletters with a chance to generate about ½ percent response rate. There are no situations if patients deleting or ignoring to read the email with your printed newsletter.
Delivery is guaranteed when using electronic newsletters but it takes a lot of time and works to generate email leads. Keep in mind that people usually shift through the mail without a guarantee to read yours. A printed newsletter is likely to generate about 3 to 5 percent response with portability to ensue everyone goes with it to their reading room.
Attracts More Focus
Most people still prefer reading physical text. Reading an email makes people find trouble focusing. According to studies, the brain associates the physical world with printed text. The best thing is that the person doesn’t have to read a printed newsletter without pausing. The person can stop and come back later to finish reading.
Longer Shelf Life
Another wonderful benefit to investing in a printed newsletter today is the longer shelf life. On receiving your print, the person can read it multiple times wherever they feel like. In fact, this can go on for months or more. This is a wonderful thing just in case the person decides to keep the newsletter as a source of reference for particular information.
Besides, the person can easily pass on your newsletter to a friend. Reading an electronic newsletter depends on how many emails the person receives. There’s a likelihood of the newsletter ending up in the spam folder or disappearing down if the person receives a lot of emails.
Includes More Details
To stretch your budget for a newsletter, it should carry as much information as possible that you want to be passed on to customers. However, email newsletters can’t be big. These have limits regarding articles, pictures, and words to include. So, there’s a chance of missing out on important information. Luckily printed newsletters have no restriction regarding content. So, you can be sure that everything you want to pass on to your audience is included.
Verdict: Use Both Types Of Newsletters
Now that you have realized what to expect from each type of newsletter, it time to make an important decision. With the difference in the delivery medium for the newsletters, consider taking advantage of both to build a solid brand. Consider having email newsletters supplementing printed newsletters so customers can realize that there’s a real physical company sending the electronic newsletters.
If you’re an e-commerce retailer, use an electronic newsletter to hint at incredible offers they can check in your next printed newsletter. However, offer your email subscribers a chance to still get the offer even without having to pick your printed newsletter. This generates more buzz, increases your emailing list, and motivates purchases through multi-channel campaigns. Harnessing the power of the internet and print media boosts brand recognition while increasing profit margins.
The majority of people still prefer reading printed text. So, people who attach importance to the physical world are more likely to find reading a printed newsletter easier. The brain focuses better when reading printed text compared to online text filled with pop-ups and notifications. So, when reaching out to clients’, offering them something physical to read ensures you have their attention as they read your newsletter.
Whether electronic or printed, newsletters aim at informing and connecting with customers while promoting your brand. Printed newsletters are the best option in terms of response rate and costs. However, consider using both types of newsletters to reach tech-savvy customers and those who prefer reading printed text.