You’ve probably dropped quality singles in recent months that enjoy aerial play, but your online presence is depressing music. This is frustrating, especially when you need online visibility to promote your concerts.
SEO stands for Search Engine Optimization, which is the art of making your content visible to search engines like Google. Content that is optimized for high rankings based on organic search results. This post will serve as a guide on how to advertise your music with SEO company strategies.
FIND AND USE RELEVANT KEYWORDS
You need to find the most appropriate keywords for your content type. Look for keywords fans search for your music, such as popular artists or hits. Once you’ve found your keywords, use them in your site’s and content’s metadata. Include keyword synonyms to cover the variety of search terms fans are likely to use.
OPTIMIZE YOUR WEBSITE
If you don’t have a website, create one because Google prioritizes content on the official website in its rankings . Then you will need to prepare your site with traffic-boosting metadata.
- Meta descriptions help internet users get an idea of what kind of music you are making.
- Title tags are the titles that a search engine finds when it searches for content.
- Headers are headers that separate the different sections of a post on your site.
We recommend using an analytics tool like Google analytics and Spotify so that artists can present your content in the best possible light. Make sure you update your website frequently, as Google sliders prioritize unique content when ranking web pages.
For a musician, unique content may include posting snippets on various issues and a link to new songs on YouTube.
Ideally, you should look for a reputable hosting agency that improves site speed and guarantees 99.9% uptime, because all of these improvements will be useless if the site is down.
INCREASE FAN ENGAGEMENT
Most fans are looking for new ways to interact with their favorite artist or music content. Therefore, keyword optimization should include creating content that increases fan engagement.
One way to achieve this goal is to update your site with the latest and most relevant content related to your brand. You can also write blog posts that involve fans on the most controversial or famous lines of your song.
For the best results, create new pages for each event and new music releases. The page should be optimized for all event or music related searches.
OPTIMIZE FOR MOBILE
Research indicates that around 63% of music searches occur on mobile devices. Moreover, Google’s algorithm prioritizes content that is available on mobile. Make sure all content can be downloaded quickly to your mobile device.
You can even create an app for that particular song or album because Android prefers Apps in its ranking. There are several tools out there to optimize your site for mobile, but you can start by checking if it’s mobile friendly.
Backlink is an SEO term that is a powerful way to improve your site’s ranking. You can generate backlinks by making guest posts on popular music sites, requesting mentions from social media influencers and YouTubers.
It also helps to hire a digital marketing agency because they can use their vast network to generate links to your site. By getting mentions in your press releases, blogs and social media posts, your Ranking will improve much more than just relying on your limited network.
CREATE YOUTUBE CHANNEL
YouTube is second only to Google in terms of searches, so it helps you have a strong channel presence . The channel will attract fans of the curated content and direct them to its affiliate sites.
You can optimize your channel using search enginesYouTube tools to identify what fans are looking for and update it to provide the content they want. Make sure you provide playlists because Google prefers channels with playlists in search rankings.
SEO Music Marketing is a long term commitment that obliges musicians to ensure that all of their content is current and up to date. Digital marketing for musicians is not an easy task, but … you can always hire a digital marketing agency to optimize your content. You can frown on the price and demand that it be imposed on you, but it’s a worthwhile investment.