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16 Most Important On-Page SEO Factors In 2021

8 min read

You might have read dozens of SEO articles online and fed your mind with all the SEO information out there. If you think you have all the information you need to boost your website’s engagement, don’t let those false hopes mislead you.

You have not done anything yet. SEO trends keep changing with new strategies to optimize your content every year.

Does On-Page SEO Still Matter in 2021?

On-Page SEO involves optimizing your web page content so that search engines and users can easily find it. Some of the most common on-page SEO factors include optimizing titles, headings, Meta descriptions, internal and external links, keywords, and URLs.


Businesses usually hire On-Page SEO experts to optimize their content and enhance visibility. This may add up to the cost, especially for small startup businesses. Ask any On-Page SEO specialist about On-page SEO trends in 2021. They will tell you that Google is still using traditional on-page SEO factors in 2021.


For example, suppose you still search for any competitive keyword on Google. In that case, you will observe that even the most top-ranked websites use that specific keyword in their titles. Thus, organic traffic is still one of the biggest sources of traffic for your website in 2021.

Also Read: Best SEO Strategy 2021

On-Page SEO Factors In 2021

Here are the 16 most important On-Page SEO factors in 2021 that you need to consider to boost your website’s engagement.

1.   Use Your Keywords Carefully.

1. Use Your Keywords Carefully

Using targeted keywords may sound like an old-school tactic but trust me, it works. Make sure you use your targeted keyword in the first 100 to 200 words of your content.

Google focuses more on the terms that show up early on your web page. So, for example, if you published content related to car rental, it would make zero sense if you placed your targeted keyword halfway through the entire content.

Putting your keyword in the first 100 words of your webpage will help google identify what your content is actually about. On-page SEO agencies usually put the targeted keywords as early as the first sentence of the content.


2.   Use H1 Tags On the Title of Your Blog Posts.

If you use Microsoft Word to write your content, you may have come across the heading option. If you have never used it, it’s high time you start using them to tag your titles. Using H1 titles helps Google understand the structure of your blog post.

For example, if you label your H1, Google will most likely display the heading in the search results. This way, it will be easier for your audience to know what your article is actually about. In addition, most On-page SEO companies use WordPress to write blog posts since it automatically adds the H1 title to the blog posts.


3.   Use H2 Tags on the Subtitles of Your Blog Posts.


Using the H2 subheading task will help you divide and organize your content properly. H2s are usually used to highlight important pieces of information and create subsections in your webpage. Imagine reading content that has no H2s. It usually gets boring, and you zone out when your content is not organized properly.


4.   Consider the Length of Your Content

It must not be denied that content length relates to SEO rankings. Although it is not the most important thing, when you prioritize the size of your articles, you naturally reduce the quality of each word. It is just like saying something in 1000 words which you can easily tell in 500 words. If you want to aim for lengthier content, make sure you subdivide your content to retain audience attention. It is better to seek around 1000 to 1500 words.


5. Use Internal Links

Using internal links gives Google an idea about the structure of your website. For example, provide Google the links to follow along with short descriptive anchor text. It will help you understand the most important pages on your website and help them rank better in the search results.


6.   Hone Your URL Game for SEO.

It is extremely crucial to optimize the URLs for your pages since the keywords in those URLs are a ranking factor. Make sure you use shorter URLs and include your target keywords. URLs provide search engines with information about the content of a specific page.


Make sure your readers can easily read your URLs to know what the page is going to be about. Although an audience will get to know what a page is about by reading the search result titles, optimizing the URL is like adding a cherry on top of your whipped cream sundae.


7.   Optimize Your Meta Descriptions.

Meta descriptions are HTML elements that summarize the content of your page to benefit users and search engines. Use a descriptive and compelling Meta description for your web page. It will increase the click-through rate of your organic search results.


This means more people will click the link to your page, ultimately boosting your engagement levels. In addition, writing Meta descriptions give your audience a brief description of the content inside your webpage. This way, a user will know whether they want to read your content or not.


8.   Enhance The Readability of Your SEO Content

Readability is one of the most important factors to increase the Search Engine Optimization of your website. It is the practice of making your content readable and easily understandable to your audience. 70 is a great readability score for SEO. The lower the score of your content, the harder it is to read your content. Texts with a very high readability score, for example, 90 to 100, are very easy to read. They have short sentences, few syllables, and no run-on sentences.


The Google algorithm is almost like a human. Therefore, Google is becoming more capable of scanning and understanding content in a website like humans. This ultimately means that readability is becoming more important for the SEO rankings of your content.


9.   Get Rid of Duplicate Content.

Duplicate content befuddles Google and forces the search engines to choose one of the identical pages, which should tank in the search engine results at the top. Thus, despite who created the content, there is a high chance that the original page won’t be the one picked for the top search engine results lists.


You probably won’t know whether you have a duplicate content issue on your website or with your content. Utilizing Google is perhaps the most effortless approach to spot the same content. There are a few search operators that are extremely useful in cases like these. For example, on the off chance that you’d need to track down every one of the URLs on your website that contains your keyword G article, you can type the following search query into Google:

Site: intitle: “Keyword G”


10. Crawlability

Crawlability depicts the search engine’s capacity to access and crawl content on a webpage. A website has no crawlability issues on the off chance that web crawlers can get to all its content effectively by following connections between pages.


Here are a few things that affect Crawlability:

  1. Site Structure
  2. Internal Link Structure
  3. Server Errors
  4. Looped Redirects
  5. Unsupported Scripts and Other Technology Factors


In order to make your website easier to crawl and index, here are a few steps you can take:

  1. Submit a sitemap to Google
  2. Strengthen the Internal Links
  3. Regularly update the website and add new content
  4. Speed up your page loading time
  5. Avoid copying someone else’s content
  6. Step-up the Page Loading Time


A lot of people think that page loading time doesn’t affect your SEO. That is completely wrong. It affects your SEO and plays a part in ranking your website on Google search engines indirectly by reducing the dwell time. Remember: Page speed is a direct ranking factor for page SEO. A fact known even better since Google’s Algorithm Speed Update.

You might ask yourself, ‘what’s a good page loading time?’ Our SEO Company believes that our SEO Company believes the page load time should be under two seconds if you want a good answer.


Fast matters, especially when it comes to customer service.


12. Don’t Forget Mobile Friendliness

Mobile-friendly websites improve the assessment of over 50% of clients. A major piece of SEO is adjusting your site to provide the best experience to your clients. Google likes mobile-friendly content. By improving your site to be mobile-friendly in formatting, design, and content, your SEO content will be more successful, and your website will rank higher in search engine results lists.


13. Add Videos to Grab Attention

The way to utilize video as a feature of your SEO strategy is to make high-quality content that is focused on a specific goal. In addition, videos give you a boost in search engine rankings, allowing more potential clients to visit your website, which means more clients will click on your link. Our SEO Company has a ton of On-page SEO packages for our clients. We make sure to utilize all these mentioned tactics to give our clients the best experience!


14. Image and Alt Txt

Image and Alt Txt

Alt labels give context to what a picture shows, informing search engine crawlers and permitting them to index an image correctly. Nonetheless, not only does alt txt help the search engine crawlers exclusively. If you do not set alt txt for your pictures, it can detrimentally affect the ranking of your web pages.


15. Social Sharing Button

Social media doesn’t straightforwardly add to SEO ranking. Still, the links you share across every social media platform increase brand awareness. They add up and impact search engine optimization in many ways, two being;

  1. Extensive content distribution.
  2. Long-term results.

16. Schema Markup

Schema Markup is a sort of HTML markup made by a collective group of Google, Microsoft, Yandex, and Yahoo engineers. It’s an HTML language that gives data to search engines about how certain snippets of data ought to be presented in search engine results.

Websites that use Schema Markup will rank better in the SERPs over organizations without markup.


These are the sixteen most important On-page SEO factors that you should use in 2021. If you want to avail exclusive and budget-friendly On-page SEO packages for your website, don’t hesitate! Get in touch with us now and start counting your days to success!

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