Why Do Cigarette Boxes Bring Huge Success To The Brand?
4 min readWe often see that cigarettes are injurious to health. It is not safe for our lives and many more things. But still, this product is selling in the market and people especially adults love to use it for their relaxation. No matter how it affects and what are its flaws. You might have seen many boxes that give a warning to smokers that you may face certain health issues. But the smokers do not worry about it, and they keep buying the product. However, in Australia, in 2004 a law was set for smokers to prevent them from smoking, but it was not successful. Instead, the ratio of smokers increased by a huge margin. Here, a question might arise that how cigarettes have attracted people? Hence, the answer is quite simple. If you want to attract the public for any material then pack them ineffective, trendy, and stylish cigarette boxes.
Packaging plays a vital role in the success of selling any product. Hence, effective packaging will attract a huge public. So, people who start their cigarette business will first pay attention to how their pack will look like. Detailed planning is performed to hit a specific group of people. Although, in the case of cigarettes, companies target adult people. A curiosity rise about the product, its taste, and many other questions arise, and the result is they buy the product.
What are the Effects of the Designed Cigarette Box?
Well, the design of the cigarette boxes is essential for any product in the market. The packaging of the products describes all things about the company. How the company prepares the products, how they worked on the packaging, and how they will communicate with their customer.
Hence, the cigarette packaging says many things about the product, and people like things that give them details. Moreover, people recognize the brand but its color, design, and many other things.
Factors that Attract the people:
When a company is moving forward to introduce a new cigarette in the market, then detailed work is performed on designing the box of cigarettes. The main of the company is to attract the public and give them a quality product. If the people do not buy the product, then how they will know about the taste.
Moreover, you have to take care of one thing about the design that it must be trendy and stylish because smokers use Cigarette boxes in front of other people. So they want that the box must increase their personality. Hence, for this, you have to focus on the design of the boxes. So, the factors that can attract people to buy the product includes:
The Cigarette Packs must have a Catchy Color:
Color plays an essential role in selling any product because catchy color attracts people. Although, it is observed that the companies use dull colors for the cigarette packs. But it does not have a pleasing effect on the customer. If bright colors are used that complement your brand logo will have a catchy look. Hence, the new brands focus on this factor.
The Design of the Logo Explains the Brand:
The logo is the other thing that you must think of. For any brand logo is essential. Moreover, it tells a detailed story about the company. Like many brands have designed a year in which they introduced in the market. It builds the trust of the customer in the brand that people are using since that year so, it will be giving a quality product. So, logo image, title, and colors give confidence to the people to buy the product.
The Material used for the Cigarette Box must be of Good Quality:
The next thing that attracts people is the material used for the packaging. When the former things are set, then you have to focus on the packaging material. If the printing of the cigarette boxes is attractive, but the box is not good, then your market value is decreased.
As mentioned earlier that people like those things that enhance their personality. So, the bad packaging material will spoil your efforts of deciding the color of the box and logo. Hence, you must use the quality box.
The Standard Size of the Boxes are Suitable for the Smokers to Keep in the Pocket:
Hence, the last factor that attracts smokers is the size of the Cigarette Boxes. People want a large number of cigarettes but in a small box. Because smokers have to carry the box from place to place and they do not have extra space or extra bags for it. So, the standard size of the box is appreciated. This will vanish their worry about carrying the box.
Other Things that Affect the Sale of Cigarette:
Well, the above-mentioned factors are considered by the brand that results in their success. If anyone is missed, then there are fewer chances that people will buy their product. Furthermore, brands also focus on the air tightening of the box.
Once the box is opened, then the excess air may result in spoiling the cigarette. So, to avoid this situation brands design the box that after one use it must not allow more air to enter the box. Such types of boxes are liked by smokers. Moreover, the sale is increased and it results in the success of the cigarette brands.
Plain Packaging of Cigarette:
However, the plain packaging of cigarettes does not have any positive impact on smokers. The plain packs do not mean that people will leave the smoking. In fact, in 2004 in Australia brands work on this with the aim that people will leave smoking. But the result was the opposite. The ratio of smokers increased. So, the conclusion is that the plain packaging does not impact the ratio of smokers.
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