TikViral: How can a Brand Make use of Tiktok Marketing?
4 min read
In recent times, if you take the list of most downloaded applications, TikTok is always on top. It is said that TikTok has been downloaded around 3+ billion times. The application has the hugest user base. By the end of 2022, it is expected to reach approximately 1.8 billion users globally. So TikTok marketing is the ultimate chance if you are trying to grow your company and brand in 2022.
What Is TikTok?
TikTok is a creative social media platform. The first version was called “Musical.ly” and was launched in 2014. Later it got released in 2016 as TikTok. Using TikTok you can create, share and discover short videos. Over the past few years, TikTok has blasted in popularity. The good news is that TikTok will most probably keep expanding in the future. This app is very popular among teens too. Every user on TikTok can get free Tiktok likes to become popular rapidly on the application.
What Is TikTok Marketing?
Using the TikTok app to promote your brand is known as TikTok Marketing. The need for TikTok marketing depends on your company’s field and target audience. Brands have started using it to increase engagement. So what’s stopping you? Please make use of it to find new customers.
How to Create a TikTok Business Account?
On TikTok, one can choose to have a personal or business account. There are a few differences between these account types. It only takes a few seconds to create a TikTok business account which is free of charge. You can create a Tiktok business account by following the further steps:
Step 1: Download TikTok and sign up for a new account.
Step 2: Tap the “Me tab” and navigate to Manage Account.
Step 3: Tap the “Switch To Pro Account” to choose between personal and business accounts.
Step 4: Then select a category that best describes your account. You can then edit your page based on your preference. For example, you can add your website’s link and email, upload a profile photo, etc.
Why Should a Brand Have Business Account on TikTok?
- Business accounts on TikTok get access to business tools like analytics and ads.
- Business accounts can add multiple links to their profile.
- Business accounts have the option to create an eCommerce shopfront on TikTok.
- Business accounts can also schedule and manage TikTok content with third-party tools.
Customize Your Account
Just setting up a business page is not enough. If you want to gain leads, you have to customize your page accordingly.
- Make sure your profile photo looks good and visually represents your brand.
- Keep your bio short, sweet, and appropriate for your brand voice.
- Embed the link of your website with a good landing page.
Best TikTok Features That Can be Used to Market Your Brand
There is no secret recipe to make a successful presence on TikTok. But proper planning and usage of TikTok features can help meet your goals.
Hashtags: Hashtags may seem very simple and familiar. But TikTok hashtags and the assistance of TikViral will help your content get discovered. Also, it allows the TikTok algorithm to recognize what type of content you are creating. Therefore, using relevant hashtags to have better reach and view counts is crucial.
TikTok Ads:If you want to reach a wider audience, you can use TikTok ads. TikTok ads are much like any other social media ads with financial investment. Here you will choose your target audience, create a video that interests them and promote it. These ads can be targeted to specific audiences based on certain metrics. Such metrics include age, gender, location, interest, and so on. These can be targeted to your potential customers. TikTok ads can be of the following types based on your business needs.
- In-feed ads
- Brand takeover ads
- Topview ads
- Hashtag challenges ads
- Branded effects
Collab With Influencers: TikTok is a perfect platform to collaborate with influencers, preferably in your stream. Influencers with a large customer base can help your brand increase sales. It can be done by promoting a brand’s product or service. But choosing the right influencers is very important as they represent your brand.
Analyse Data: Analytics plays a vital role in any marketing strategy. Monitoring TikTok analytics can help you to track the performance of your business. It can help you find your most popular and trending video. This also allows you to find the area that needs further improvement. Using analytics, you can track metrics like
- Overview Metrics – video views, likes, shares, profile views, comments, etc.
- Content Metrics – trending videos and video posts.
- Follower Metrics – total followers, follower activity, top territories, gender.
- Live Metrics – total views, new followers, top viewer count, etc.
There are still many more metrics and data available in the TikTok analytics tool. These can be used to analyze any business’s performance.
Summing Up
To do TikTok marketing successfully, you should always be updated. Be updated with current events and make them more attractive. TikTok provides various features to include in a video, like filters and effects. Using TikTok, many brands have had worldwide reach since the app has vast marketing potential. TikTok can also increase revenue, and brand awareness, and generate leads.
Most importantly, engage with your users to stay connected with them. Thus if you are a marketer or business owner, you should use it without any second thought. So have fun marketing on TikTok.
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