The creative messaging app Snapchat lets the users to exchange videos and pictures and is made secure and instant as with the nature of the snaps disappearing after 24 hours. This app came into existence in the year 2011 and as of the user research of early 2020, Snapchat is still among the 15 topmost used social media applications and platforms around the world.
Snapchat can be considered one social media platform that sets a transformative base for all the other social media platforms as the 24-hour story feature sparked social media platforms like Facebook, Messenger, Instagram and then later on even WhatsApp to add the same story feature in their apps but with a lot of modifications.
Since Snapchat came in the social media world, its monthly active users have been increasing at a faster pace since then to date and have been showing a faster growth rate than Facebook, Twitter, and Instagram and hence this amazing app has come a long way by now.
Although this app was started to share an unapologetic number of videos and selfies and every smallest moment of life in a jiffy, Snapchat has now become one of the marketing hubs meant to reach the younger audience. And this is no surprise as most of the Snapchat users are below the age of 35.
A lot of internet marketing companies have started making use of Snapchat for promoting their offerings and businesses and reach out to the more relevant group of audiences.
We have listed a few tips for Snapchat marketing to grow your startup business through it:
Set up SMART Goals:
While starting to market your startup through Snapchat, keep in mind that you have to be very clear in terms of what you want to achieve with Snapchat. This is possible by setting goals that are specific, measurable, attainable, relevant, and timely.
It should not be just about reaching out to a larger number of people, it rather should be clear on the number of people you have planned to reach out to so that when it is time for results, you see yourself achieving the basic and specific goal.
Use the Snapchat Insights Feature
Snapchat has introduced a feature called Snapchat Insights where you can go and track your key performance indicators and track all the other aspects and engagement on your business.
Accessing this feature is simple. Just go to your account’s Bitmoji and from there click on the insights tab situated at the bottom of the screen. From here you can view and check on your daily, weekly, and monthly story view time and total views. You can also track which age group and gender of the audience most viewed your posts.
For those of whom this feature is not available, they can simply view and track how many and which people have viewed and screenshotted your post.
Research On Your Competitor’s Activities:
Keep a track of your competitor’s activities on their accounts and for this, you need to thoroughly research who your competitors are. You can find this out by checking who your target audience follows. Make a list of all of your competitors and shortlist the stronger brands for analysis.
Create Immersive Snap Stories:
Make use of different features for promoting your offerings on social media such as filters, doodles, stickers, and tests. For this, you got to know and learn which features are a delight and attraction for your audience. If you are thinking to feature videos, make sure the videos are humorous, spontaneous, and have a tinge of suspense as well for excitement. All of your content should be authentic and of a straightforward nature.
Make Use Of Snap Hacks
To grow your startup on Snapchat, use hacks like edit your snaps with the magic eraser, use the voice filter for the altering videos, use any letters to frame up your images, add emojis for a spark and discover a lot more.
Use The Snapchat Ads
Snapchat also offers the feature of ads to reach your audience in an amplified manner. You can choose from different types that suit your business requirements and demands. Snapchat has cool ad features like sponsored and on-demand Geofilters, sponsored lenses, and the ultimate Snap Ads which run from for 10 seconds as the user scrolls on their friend’s snap stories.
All these hacks are sure to help your startup flourish in no time.