Many Infoprenuers make the assertion that blogging is difficult. Truth is, it is not! The success of every blog is dependent on the content, and the value of the content is dependent on its ranking. Based on some Google policies and research performed by SEO experts not all content can earn a high rank no matter your SEO efforts.
Some content are just meant for some industry experts and not some informational blog that produces a niche specific content. The nickname given to the above mentioned phenomenon is “search intent”. There are searches that Pinterest dominates, there are also search queries that Amazon product listings dominates in SERPs(search engine ranking positions).
In the course of this article, we would be expounding on how to create rank worthy content for your blog no matter its niche. We would be covering sensitive SEO topic like; search intent, keyword difficulty, writing long-form content and most of all; the best approach for keyword research.
Without further mouthing lets delve into our super SEO guide.
- 1 What is Rank-worthy Content?
- 2 Four Best SEO Practices That Can Make Your Content Rank Worthy
- 3 Writing with Good Grammar to make your Content Rank Worthy
- 4 Why little or no Plagiarism can make Your Content to be Rank Worthy?
- 5 Why your Rank-Worthy content Should be Longer in text length?
- 6 Writing content that other website sources Trust
- 7 Write Content with tangible Keyword density
What is Rank-worthy Content?
Rank worthy content can be defined as content that is worthy of Google’s golden Search engine raking positions. It is a kind of content, whether long or short form, that search engine bots cannot ignore crawling. We are talking about content that is free from any sort of plagiarism, has a high readability score, and is mostly written in a way that it answers search queries and satisfies users search intent. In the course of sub subsequent paragraphs, we would be looking at some hacks to creating content that is rank worthy.
It would be important to note that we have excluded some kinds of content, such as sales copies and academic writing. We are focusing on writing informational blog posts that are rank-worthy.
Four Best SEO Practices That Can Make Your Content Rank Worthy
There are lots of guidelines that have been stipulated by many agencies as ways to create content that be quickly indexed and ranked in no time. We would be expounding some of these best SEO practices in subsequent paragraphs.
Here are they are;
- Write Content with Good Grammar
- Write content that is Plagiarism-Free
- Write Content that Other Website Sources Trust( link-building)
- Write Long-Form Content
- Write Content with tangible Keyword density
Writing with Good Grammar to make your Content Rank Worthy
If Google went on to building a sophisticated software like Grammarly, then, they have prioritized grammar as a ranking factor. A lot of lazy content just relapse into creating any-how content, then bait search engines with backlinks with the hope of getting rewarded with high ranking positions. For Google, it’s a different ball game. Your Grammar matters now! When you follow the simple rules of grammar, like avoiding too many prepositions, avoiding long sentences, avoid the use of colloquialisms in your content and so much more, you can rank!
If you maybe decide to take a trip to the Grammarly blog, there, you would find blog posts that would give you insights into the best way to use English grammar to create content that Google bots would appreciate.
An article that has shady grammar and a strong backlink profile might rank for while then later get penalized by Google in the long run.
Are you a content creator? Take your time to binge into some free or paid grammar refurbishing courses, as this would help both you and your blog content.
Why little or no Plagiarism can make Your Content to be Rank Worthy?
Whether you are copying and pasting, spinning or rewriting an article, Google See alls hacks as cheating and plagiarism. Google penalizes sites that copy and paste content, they blacklist sites that spin content, and sometimes do not rank rewritten content. There are so many permutations for making a single sentence. The way WRITER A and WRITER B would express their thoughts about a subject matter can never be the same.
Learn to create unique content that both humans and search engine crawlers would appreciate. It does not pay to take the hard work of another writer for yourself. Most writers, spend resources on performing research and making content available to users. So don’t think that Google does not compensate them by punishing content thieves.
You can avoid the wrath of Google search engine bots by citing the work of established content creators. Citations can be done the traditional way, by APA, MLA or by just giving the source of your information a backlink.
This is why search engines prefer to rank Wikipedia pages to most exotic blog posts. The reason is simple; there is no room for content thieves in SERPs.
Let’s talk about spinning content for a while. Since the advent of some software that is used to create content, lots of writers have turned super lazy and rely on AI to do writing for them.
From my experience, I have hired Indian writers on Upwork, and they ended up submitting spun content to me. I felt cheated, and I’m sure the original owners of the content would feel the same.
Well here is news for those lazy lot of self-proclaimed writers; Google has policies against spun content. Your blog can get blacklisted for publishing spun content.
The spun content is written by AI, when AI meets AI, they understand each other. Google has algorithms that can tell if a particular content is spun, so stay away from that mal-writing practice.
Article rewriting falls into the same category. For instance, you rewrite the sentence “there are so many ways to avoid plagiarism in article writing”, and a content rewriter writes: “in article rewriting, there are so many ways to avoid plagiarism”.
Something most article rewriters don’t know is that Google does not relate with content as it is, they relate with content with its SCHEMA data.
So when rewriting an article, you would probably write the same number of paragraphs, write tables and other data sequentially as is in the original content, just know that you would never out rank the original source.
There are many novel ways to communicate any subject matter in written form. If you have a good command of the English language, creating unique content would not be much of a fuss. With these few points of mine, I hope you come to terms with the fact that wanna-be rank worthy content should be plagiarism-free.
Why your Rank-Worthy content Should be Longer in text length?
Have you ever written a long blog post? Say 2500 to 3500 words long? Longer articles do one thing to your audience; it exhausts all the ideas around and related to the search query. With satisfaction gotten from long idea exhausting content, users can engage your content. With engagement, I mean comments and shares to social media platforms. Did you know that social media signals coming to a blog post can make it climb higher in search engine ranking positions?
Writing long-form content can also consolidate the search intent of a reader and make them engage with a product or sales call to action related to the content.
According to the report, sales conversions rates are higher with long-form content. In a bid to write long-form content, it is best that you stay on topic and not off-topic. The best way to keep your focus and write long content round about a topic is to perform keyword research.
In performing keyword research, you would find topics that are related to the main topic that you are writing about, this way, you would be able to stay on course and successfully write long-form content.
The long-form content should not stray from the above-mentioned writing principles like performing like; writing plagiarism free content and writing with good grammar.
Writing content that other website sources Trust
Whenever I create content, I feel comfortable citing sources from sites, like Forbes magazine, Cnet.com, theverge.com etc. The reason is that they do not publish fake news, or write fake content. You can raise the editorial standards of your blog and become a trustworthy source of information.
The practical application of this in SEO is called “backlink building”. When a website cites your site with a do-follow link, search engines interpret it as a trust for a site and its information. No-follow links are used for just pointing to sources, as they tell search engines that one site does not trust the others information.
Do follow links can transfer link juice to a site and help to build links that would make the site rank. No follow links do not transfer link juice but can increase the Trust flow of a site. For instance, a no-follow link from Wikipedia is more valuable than a do-follow link from a 50 DR(domain rating) site. If you do not trust an information source, you can cite it using a no-follow link. However, if you trust the information source, a do-follow link would do.
If you raise your editorial standards and write content that is credible, other websites would cite it, and this would make the content rank.
Google ranks content that other websites trust (Google measures this with the backlink profile of online content).
Write Content with tangible Keyword density
As an industry practice in SEO, if you are writing a 1500 article, point out your main keyword at least 10 times. For a 2500 word article do the same at least 15 times, and for a 3500-word article, at least 20 times. This would let search engines be able to find it easy to know what to rank the content for.
Keyword density is the percentage of occurrence of a keyword in respect to the number of words an article contains.
Though there are boundaries that should not be crossed in optimizing the keyword density of your content. One of such boundaries is to not stuff keywords in your content.
With this above-elucidated guide, I strongly believe that you would re-strategize your content creation strategy. There is no big fuss about creating good content that is rank-worthy. You do it right, you would rank high!