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How is Artificial Intelligence Transforming the Web Design Field?

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As we unfold the future of AI technology, it is capable of transforming the entire business paradigm.

Experts estimate that the AI market will surpass the $118.6 billion mark by the end of 2025.

A report from Accenture says,

77% of smart devices used today already employ at least one form of AI technology.

Having said that, AI has a huge role in redefining user experience over different industry verticals.

Today web designers and developers can easily employ AI for crafting impressive apps faster. AI can assist them with their web design processes and make them more seamless.

Moreover, it can help developers welcome unexplored user experience capabilities in the mainstream.

So, let us learn how artificial intelligence is transforming the web design industry:

  1. Embracing Innovation with Artificial Design Intelligence (ADI) Systems 

AI is transforming web design in its truest forms.

You might already be aware of the Artificial Design Intelligence (ADI) technology. It is helping users adopt a newer way of designing websites.

The traditional web design process required a certain amount of technical prowess and creativity.

The graphic designers jot down their design ideas, and they then finalize a UI. This UI then meets well-discussed UX elements. And the final design goes into development.

This traditional process demands abounding efforts and a significant amount of time.

However, the ADI systems practice adaptive design techniques. These systems screen from billions of design combinations and produce a unique design.

This design aligns with the user’s instructions, customer experience, and business activity.

The Grid was an early debutant as mainstream ADI-based design software. It helped designers to create unique and customized websites as per their specific needs.

The ADI-based design software allowed website owners to gain in speed and reduce the development cost.

Following the trail, there are several ADI-based design software like Wix and Squarespace. Moreover, Adobe and Tailor Brand are also fostering AI and web design harmony.

  1. Artificial Intelligence is Assisting UI Design 

Today, artificial intelligence technology is also guiding the UI design phase.

UI designing is a tedious task requiring abounding creativity and research. The designers need to be adept with the latest design trends and bring uniqueness on display.

Sounds daunting, right?

Therefore, web designers have started employing AI to assist them with UI design.

These ADI systems research and brings forth the best choice of fonts and unique UI concepts. Then the designers can take an idea from these suggestions and fuel their creativity.

Working in harmony with the AI technology helps designers in several ways like:

  • It speeds up the design process
  • With faster research and well-analyzed suggestions, they can offer impressive UI designs.
  • Designers can use AI as an assistant to support them with their UI design process
  • A faster design process also reduces the cost of designing
  1. AI is Making Web Development Efficient

Artificial intelligence technology is leaving no stone unturned to revolutionize web design.

In a bid to reduce the errors in web development, AI-based sketch to design software has come into popularity.

A new web-based solution that has started gaining traction is Sketch2Code. This solution employs AI to automate the development phase based on a UI design.

With Sketch2Code, the designers just need to upload a hand-written UI sketch to the AI routine. And the solution transforms the UI sketch into a viable HTML code.

It eliminates the development bugs and the excess efforts in development. Moreover, the solution accelerates the development process making it cost-effective.

  1. Artificial Intelligence Gears Up for Personalization 

Today, no user wishes to settle down for a bland user experience. And personalization crafts a crucial part in this user experience.

However, employing personalization manually for a large target audience isn’t feasible. And so, artificial intelligence technology can help you deploy personalization easily.

Several AI tools allow website owners to integrate personalized content and offers for their websites.

These tools leverage user metrics information and interests to personalize their web experience. They are capable of displaying dynamic or smart content to users with ease.

Businesses have long utilized AI-based personalization in the mainstream. And the tools witness their major application on e-commerce and entertainment sites.

The AI personalization tools can bring a substantial difference in the conversion rate on these sites.

  1. AI and the Explosion of Chatbots

One of the most popular trends of artificial intelligence in web design is chatbots.

Chatbots once arrived as inception and soon became a crucial feature of almost every website.

AI chatbots are estimated to save $8 billion worth in business costs for online businesses by 2022.

This feature gained grounds based on its perks like:

  • Superior and personalized user experience
  • Improved user metrics and low bounce rate
  • Higher conversions on a site

The traditional chatbot feature depended on simple pre-programmed conversation journeys.

However, the chatbots failed to adapt to a shift from these pre-programmed conversation paths. And unique queries from the users often welcomed disappointing responses.

And here is where the AI technology put in an appearance.

Today the chatbots are backed by smart natural language processing (NLP) systems. This technology is far more sophisticated and adaptive.

NLP-backed chatbots can now facilitate meaningful conversations with all users. They no longer run on pre-programmed conversation paths and can entertain unique queries.

The new AI-based chatbot feature is already enjoying great popularity in the web world. These bots are learning and adapting to each new conversation.

  1. Optimizing the Voice Search Compatibility of a Website

With the increased internet penetration through mobile devices, the voice search trend is proliferating.

That said, you must optimize your web design for voice search.

While manual optimization is not viable, it makes sense to use AI for voice search optimization.

It helps your site respond to several types of voice search technology on different mobile devices.

Moreover, AI technology is adaptive and constantly evolves. It allows you to get accustomed to the latest voice search trends faster.

  1. AI is Redefining User Experience on the Web

AI technology never ceases to learn and evolve. And this is the reason that businesses are now employing it in almost every industry.

Whether it is marketing, manufacturing, managing, or web designing, AI has its applications.

Technology sees a huge future in the field of UX design. There is a myriad of AI tools used by businesses to craft impressive web experiences for users.

AI-based upselling and cross-selling tools, and AI-based personalized offers, are already in use. And many other tools will soon find their application in mainstream web development.

These tools are already making a difference in the conversion rate for businesses. And the growth in user engagement also adds to customer delight and brand loyalty.

  1. AI-based Web Design Diagnostic Tool 

Web owners and designers have long been employing AI for assisting web design solutions. And the technology has several applications in crafting an impressive user experience online.

However, now AI technology also offers high-precision web design diagnostic tools.

Today your online success is accredited to your website design and UX. It must align with the latest design trends and SEO best practices.

With that said, it is often daunting for analysts to test web designs periodically.

Moreover, when you test a design several times, certain test code bits are deposited in the source code. This slows down the testing process, and the code is modified.

The repeated testing also takes a toll on the website’s performance.

Therefore, AI-based web diagnostic tools have come into the picture. AI tools test the quality and performance of your designs in real-time. And they display the list of errors and refinements required.

Here you can replace the regular A/B test routines with AI-based diagnostic tools. The AI tools can help you get quality web designs that deliver high performance.

Other AI tools can also help web designers assess design software. These tools can speed up the entire designing, diagnosing, and optimization process.

  1. AI Recommendation Tools are On a Roll

Today, businesses are actively employing AI solutions, and consumers are choosing them.

AI-based recommendation tools have gained significant popularity in recent times. These tools or plugins use social proof and users’ interests to offer the best recommendations.

The AI tools draw insights about the user metrics and user interest on a website/app. These tools also collect data about the user’s history on a platform.

AI tools then use this data to offer personalized recommendations to the users.

As a fact, 80% of the Netflix streaming is powered by AI-based recommendation tools.

Netflix, the media & entertainment platform, uses AI tools for redefining the user experience. The platform keeps the user entertained with valuable recommendations that they love.

Author BIO:

Brice Decker Is a Growth marketer and SEO Consultant for Haitna, a leading SEO agency based in Austin, TX. He has helped companies to increase their organic SEO traffic by 10X and cut their lead acquisition rate in half.

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