Horse Property: Writing an Ad Copy for Social Media
4 min read
Social media is a great platform to advertise your horse property, especially if your target Millennials. So if you want to close a good deal, you should take advantage of Facebook, Instagram, and LinkedIn.
If you have never written sales copies for social media before, use this article as a guide. Here you will find ten tips on how to create a perfect caption that will help you to land a customer.
Create content, not an ad
It may surprise you, but your ad copy for social media shouldn’t look like an ad at all. It should look more like a share-worthy piece of content.
Do you know why? Because the traditional approach to advertising does not work well on social media. Salesy copies irritate users that negatively affect sales.
If you want to boost engagement, you should create entertaining, catchy captions. You should choose the right words to capture the target audience’s imagination and get people interested in learning more about your horse property.
Write a killer first line
The attention span of a modern internet user is eight seconds. It means that you have just a few seconds to impress your prospective customers and make them read your ad copy.
The very first phrase must be catchy and compelling enough to make users stop scrolling. It should intrigue users and encourage them to click the ad. Otherwise, the ROI of your advertising campaign will be close to zero.
Set the right tone of voice
Ad copy for social media should differ from all other ad copies you create. It should be written in a friendly, conversational tone.
If you target Millennials, you can use shortened words and internet acronyms. In this way, you will show your prospective customers that you speak their language. It will convince them that you can offer a horse property that meets their expectations.
Keep it short
When you write for social media, you should articulate your ideas as clear as possible. And you should keep your captions short. This is the only way to grab the attention of the target audience and get a chance to close a deal.
“You should understand that your customers are busy people. They do not waste their time on checking out unworthy social media posts and reading long sales copies. So if you want to make your ad work, keep it short and concise,” says Diana Adjadj, a writer and marketer for SupremeDissertations.
Use hashtags
If you want to boost the effectiveness of your marketing efforts, don’t forget to add from one to three hashtags to every ad copy you create. You can use such popular hashtags as #horseproperty, #horsefarm, #barnlife, #horselife, or any other hashtags that you find the most relevant.
Also, you can use your branded hashtag, for instance, the name of your horse property or the name of your real estate business. The usage of popular hashtags will help you to increase reach and engagement, and branded hashtags will help you to raise brand awareness.
Add call to actions
Another important element of an ad copy for social media is a call to action. Once a customer reads the post, he should know what specific action he should take next: check out the price at your website, contact you on social media, write you an email, etc. So if you want your adverting campaign to bring results, don’t forget to add a call to action at the end of your post.
Collaborate with influencers
Another great way to advertise your horse property on social media is to collaborate with social media celebrities. You can reach out to equestrian bloggers and offer them to create an ad copy for your social media account. Since their know preferences of social media users well enough, they will help you to create an ad that will work well.
Partnership with influencers will help you to reach your target audience and get your horse property noticed. It will help you to land a customer and close a deal in a short period of time.
Proofread your ad copy
Even if your horse property ad copy consists of one short sentence, you should take proofreading seriously. Since you target well-educated, wealth people, you should understand that even one small grammar mistake can cost you a deal. If you want to find a buyer, make sure that your ad copy is perfect in terms of grammar and syntax.
Use online tools and services
Today, you don’t need to be a social media marketing guru to create a compelling ad copy. You just need to know which online tools and services to use. Here is a list of top six tools that might be helpful for you:
BuzzSumo – Use this tool to discover content ideas, find influencers, as well as to watch social media trends.
Hashtagify – Use this tool to find the most suitable hashtags for your social media posts.
Upwork – This is a freelance platform. You can use it to reach out to experts in social media marketing and sales.
Grab My Essay– If you need someone to edit your copy, use this service.
Do A/B testing
Whether you write an ad copyfor social media by yourself or with the help of professionals, do A/B testing. Create a few different versions of your ad and find out what CTA, hashtag, and what caption works the best. It will help you to optimize your advertising budget and achieve higher results.
In conclusion
If you want to write a perfect ad copy for social media, follow the advice given in this article. It will help you generate high engagement and sell your horse property for a good price.
