Heatmap Tools For Better Webpage Performance: Short Guide
5 min read
Do you use heatmap software to monitor website visitor behavior?
If not! Now is the time to start things moving by utilizing heatmap software for an improved online experience!
A heatmap program examines the user’s experience while on your website. For instance, you may look at how they navigate, click, see pages, etc. to determine how comfortable they are using your website or completing purchases.
Additionally, you can quickly identify problems with your website, such as broken navigation or complicated forms, and fix them.
This article provides you with guidance on how to choose a heatmap program. We’ll also learn about the finest heatmap software currently on the market and how it may best serve your company.
What are heatmaps?
The behavior of visitors to your website is shown using a heatmap tool. You discover:
- The number of views
- The most popular blogs
- The duration of a visit to a given page
- Frequently used buttons and links
- Problems with your website
There are several types of heatmap software on the market that may assist you in monitoring user behavior.
Let’s first comprehend the fundamental standards used to choose these heatmap tools.
Source: AikDesigns.com
What have you taken into account when you want to select your heatmap tool?
Make sure the heatmap software you choose has a strong real-time monitoring capability, an intuitive user interface, effective feedback capabilities, and a reasonable cost structure.
Real-time surveillance
You can get a sense of how users engage with your websites in real-time thanks to the real-time monitoring tool. You may observe their mouse clicks, page scrolling, and page resizing actions, for instance, to learn about their preferences.
User Experience
A solid heatmap solution will provide user-customizable dashboards, visitor tracking and filtering capabilities, and visitor session recording choices.
Feedback
You may obtain visitor input from certain heat mapping technologies by using forms, surveys, polls, or live chat. This feature makes it easier to determine whether your customers are content with your services or would want to see additional advancements.
Compatibility with Devices
You need to know if your heatmap software functions effectively on various platforms, such as mobile, desktop, and tablets, when it comes to devise compatibility. Otherwise, some pages won’t display on the devices owing to incompatibility, resulting in subpar performance and insights.
Pricing Scheme
Opt for a free heatmap analytics solution with a lengthy trial term and reasonable cost, ideally. Additionally, prices vary according to the number of heatmaps or monthly visitor sessions.
Types of heatmaps
Heat mapping tools come in many different varieties depending on various user behaviors on your websites.
Scroll heatmap
Scroll maps show how much of a website page a visitor really views in-depth. They could carefully scroll down the page if they feel that a little information is crucial. However, if they don’t come across any useful information, they could just scan the text.
Click map
Click maps show where users click on various website items. You can comprehend the reasons a conversion takes place or doesn’t on your website. For instance, a form field mistake can prevent a form submission from a visitor. Click maps can help you locate this issue so you can fix your form’s technical issues.
Movement heatmap
The user’s attention span may be shown in movement heatmaps. The content in large, strong characters, a link, or visual imagery are examples of regions where users frequently keep the mouse position for an extended period of time. As a result, using this movement information, you can clearly see what data is useful for your website.
Top 5 Heatmap Software
We suggest the best 7 heatmap tools for your company based on our study. Based on your company’s needs, you may modify the dashboard and visitor reports.
Let’s learn more about these heatmap tools.
Hotjar
Another excellent heatmap tool for visualizing user behavior on your website is Hotjar. You may set up trigger events to know when a user submits a form or visits a certain page in addition to capturing mouse clicks and scrolls.
- Dashboard with easy customization options
- Utilize survey templates to get visitor feedback.
- Comparing user behavior between desktop and mobile platforms.
- Connect to well-known external programs like Hubspot or Slack
It is the best tool to: Determine why visitors to your website stop scrolling.
Source: www.hotjar.com
Crazy Egg
The heatmap program from Crazy Egg contains intriguing features including scroll maps, click records, click logging, and website session recordings for A/B testing of website components. This heatmap tool is simple to connect with website management systems like Wix or Shopify.
Features:
- Use heatmaps to see how visitors from email campaigns interact with your website.
- Keep an eye on what happens behind pop-up windows or login forms.
- Dashboard and UI setup are simple.
- Make sure to split your audience into mobile users, brand-new users, and most active users.
If you want A/B testing an interface for seeing goal conversion outcomes it is the best feature.
Capturly
Capturly is a comprehensive web analytics platform that can easily and clearly give internet firms first-hand feedback and useful business insights. The foundation of Capturly is knowledge in programming, data science, business, and engineering.
Features:
- Click, scroll and segment heatmap tools
- Session replay tool
- A full-scale website performance tracker
- Easy-to-set conversion funnel tool for optimization
- Event analysis
If you want to understand the performance of each CTAs and element of your website, or you just want to understand your visitors’ behavior, Capturly is the best tool.
Source: www.capturly.com
Smartlook
A dependable heatmap program for small and medium-sized organizations is Smartlook. You may use Smartlook to examine how visitors to your website and mobile app behave.
You can use it to:
- Understand the URL visited by your mobile/website visitors, their location, and devices, and apply over 30 powerful filters.
- Share the heatmap data with your clients or customers to track new and repeat visitors to your website.
- Recognize the reasons why individuals leave a funnel. Additionally, construct customer funnels using URLs for past events.
- To view all the recordings, events, and data in one location, use a dashboard that is customized.
Best attribute: To monitor user participation, a 1-click retention table was built.
Lucky Orange
The Lucky Orange heatmap software provides features like live chat, dynamic heatmaps, session recordings, and conversion funnels. By monitoring the visitor’s location, language, and cellphone data, you may also gain an understanding of their profile.
- You may track a visitor’s browser in real time with the live view.
- A dynamic heatmap shows you which areas of your website are more engaging.
- You may assist a website visitor with product information or purchase by using the live chat tool.
- Create a personalized survey using the colors and logo of your company.
- Promote your product offers to visitors by using the announcements tool.
The ability to live chat with website visitors in real time is the best feature of this tool.
Conclusion
The first step in enhancing your website’s optimization to increase conversions is selecting the finest heatmap software.
Before deciding on a premium version, you can choose to use a free trial of any of the aforementioned products. Choose a product with useful features like a scalable dashboard, heatmaps, scroll maps, polls, or live chat, as well as a reasonable price.
We hope we can help.
About Author
