Good Ways To Customize Packages For The Festive Season
4 min read
With the festive season knocking, now is the right moment to begin planning how to make your customers excited with their Christmas packages. The festive season is filled with various gift-giving opportunities. Companies give back to loyal customers and outstanding employees. And family members exchange gifts on Boxing day. Read on to discover how to customize festive season packages using printed tissue paper.
Sleek look
Customized tissue paper is so pretty. So, it makes your packages look pretty while protecting the content. Your packaging is usually the last touchpoint for a new customer to have with your brand. Using branded tissue paper gives your packages a delicate element of luxury to complete your brand story.
Gives brand message depth
When people choose to support your brand amongst the hordes of others in the mampliarket, they buy your story. So, put yourself in the customers’ shoes while peeling back the packaging layers to reveal the time. The design printed on the customized tissue paper will fy your unique selling proposition. Keep in mind that you’re selling more than a product.
Using customized printed tissue paper allows selling emotions and appropriate lifestyle. Printed tissue paper shows that you know your customers. The little details you print on the tissue paper will set your brand apart. The details on the tissue paper will attract attention by giving your brand story depth. And, your customers will not forget your efforts to personalize the customers’ experience.
Happy experience throughout
People go through various emotions after hitting the buy button. So, the presentation of your brand has a significant impact on their emotions. After placing their order, there’s usually great anticipation since they can’t wait for their package to show up. The excitement extends to tracking the shipment. By the time it reaches the person’s doorstep, they just can’t wait to rip the packaging open.
While peeling back the layers of packaging, your custom printed tissue paper will make them first pause to take a photo of the package. This is where you will appreciate your thoughtfulness. After getting the contents from the packaging, a time comes to toss the packaging. However, they will go smiling all the way thanking themselves for choosing you over other brands.
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Wonderful positive impression
A lot of businesses ignore meeting the packaging expectations of their customers. These failed to acknowledge the marketing potential of printed tissue paper for packaging. Perhaps they are just lazy. Packaging using branded tissue paper makes a great impact on customer perception of a brand.
And, it enhances the perceived value of the product. Consumers acknowledge that products with branded tissue paper have 24 percent more value compared to those with regular packaging. The single layer of printed paper significantly boosts the value of a product without actually doing anything to it.
Boost in brand perception
About 68 percent of consumers revealed that packaging with printed tissue paper makes them feel the brand is upscale. More to that, about 44 percent of consumers think premium quality packaging makes the premium price tag for the product worth the investment. When looking for ways to boost your product and brand perception, considering printed tissue paper is a wonderful solution.
You will offset the investment in oriented tissue by raising your prices. Customers won’t bat an eyelid to choose your products as long as they like the packaging. A brand with quality packaging makes consumers relate it with luxury, joy, and excitement.
This makes consumers always remember your brand for its positive experiences. With quality packaging, the price tag won’t matter to consumers. And, your loyal customers will always support you knowing that you consider their needs at each touchpoint of their experience.
Attracts social attention
If you offer high-quality products packaged using printed tissue paper, it attracts word-of-mouth marketing. About 64 percent of consumers are more likely to share their experiences online for products that come in quality packaging. In the same study, no customer who received products in regular packaging had the guts to share photos on social media.
The investment in printed tissue paper will give your products more social media attention and word-of-mouth marketing. Despite being 100 percent free, these two ideas are insanely effective at marketing your brand. The consumer-generated content online will work as social proof to win the trust of other customers.
Lightweight
The cost of shipping is a huge burden in the e-commerce business. Lightweight packaging costs are significantly low. You should consider striking a balance between weight, price, and branding to win the struggle. Fortunately, printed tissue paper is super lightweight and cost-effective. Its other benefits include:
- Doesn’t eat a lot of space
- No need to buy bigger boxes
- Weighs almost nothing
- Highly efficient
- Cost-effective
Your customers love the packaging with printed tissue paper. You should consider adding it into your packaging strategy to appeal to your customers or stand out from the crowd.
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