We all know that getting people to visit your site is essential for making sales. If there are no visitors, you will have no sales. But that is not the whole story. It is not enough just to get a load of people to look at your website – you need conversions to actually make any money.
If you are looking to improve your website visitor conversion rates, this article is for you…
What do we mean by website visitor conversion rates?
In essence, your conversion rate is the number of people who visited your site and carried out a desired action. This could be signing up for a mailing list, filling out a form or, of course, buying your product.
Plenty of people will visit your site and then leave again; your website visitor conversion rate is determined by what percentage of total visitors actually do something while they are there. The more conversions you get, the better. So here we will share our 5 top tips for how to improve your conversion rate today…
1. Identify your ideal customer
One mistake that businesses make is to try and appeal to too wide an audience. If you promote your product to everyone you may get more site visits, but your product will not be what they are looking for, so you won’t get a conversion. Identifying your target market is the key to any good digital marketing strategy.
You need to carefully consider what needs your product meets, what problems you can solve and who might have these problems or needs. You should be as specific as possible with location, gender, socioeconomic status and more to define your target audience.
2. Target everything towards that customer
Once you know who your target market is, you should design a website for that market. Your SEO company Dubai can ensure that your site is targeted to your ideal customer from eye-grabbing headlines to your images and tone of voice.
The more targeted your site is, the more relevant you will be to what your customers want and need. This will help to increase your conversions.
3. Content is key
Your content is absolutely critical in gaining conversions on your website. There is no point in drawing people to your website and grabbing their attention only to lose it with mind-numbing, repetitive or poor content.
Engaging, unique and informative content will keep visitors on your page longer, can educate them about you and your brand and encourage conversions.
4. Use one primary CTA – and don’t encourage distractions!
Don’t try to throw too many distractions at your visitors. If there is too much going on, it can be tricky for your customers to see what it is that they are supposed to do and how to do it. Focus on your headings, products and your one clear call to action (CTA).
This is usually in the form of a button that tells your clients to click, download, or get something today or now. The placement, style and language used here can determine how noticeable your goals are and whether people will actually click or not.
5. Make it easy for them
Once you have drawn someone in with your incredible content, clear CTA and targeted products, the last thing you need is to lose them to a confusing purchasing process or similar. If it isn’t clear what they should do, why should they do it?
Give clear directions on what to do next, direct them on where to go, how to sign up or how to pay. The easier you make it for your visitors, the more likely they are to become conversions and gain you leads, brand awareness and profits for your business today.