As technology advances, so does business. That case remains unchanged. The trends in the business world evolve according to the needs of the customers and their preferences and tastes. Commerce turned into eCommerce and further evolved into mCommerce for the same reason. Most people today don’t even use a computer anymore- they use their phone for everything.
From shopping to browsing social media, the mobile phone can do it all. This is exactly why it’s important to enter the game of mCommerce. If you want your business to succeed, you’ll need to keep up with the current trends and follow the direction the mCommerce world is going. Being on top is easy when you’ve got the right skills and ideas about what the future of m-commerce will look like.
1. Responsive website design
There are many elements that make up a good m-commerce website. Responsiveness is one of the key elements. Mobile phones and tablets have a limited scope of input commands and this makes websites somewhat difficult to navigate. Desktop computer users can use their mouse and keyboard for a variety of commands that make websites more manageable.
Mobile phone websites, on the other hand, require a bit more responsiveness and some intuitive design. If the website is intuitively designed and has an efficiently streamlined user experience, you can be sure that mobile phone users will find it easy to navigate. This means cleverly using the touch function to your advantage. Consult with an expert web designer to find out how to turn such limited controls into a good user experience.
2. Loyalty Card Systems
Loyalty cards now seem like an outdated perk of brick and mortar stores. However, they’re making a big resurgence in the m-commerce industry. Online retailers can send digital versions of their own loyalty cards as an incentive for shoppers. This directly drives extra visits and repeat customers, making it a very effective way to attract a consumer base.
Customers want their loyalty card systems to be mobile-friendly because it allows them to shop on the go. If they can earn and save points in real-time, it’s going to motivate them to keep doing business with the same retailer. It’s a step in the right direction when it comes to influencing brand loyalty. A bunch of useful incentives won’t go unnoticed by shoppers.
3. Dynamic Personalization
Mobile phones are seen as very important tools by digital marketers and web designers alike. People are discovering new and interesting ways to introduce some extra personalization to the mobile shopping experience. Consider the countless possible ways you can use customized apps to help shoppers get where they want to go.
Some retailers are using GPS to activate users’ mobile shopping apps whenever they enter a physical store. The apps can then turn into in-store locators and help users navigate the store and find specific items. It’s the kind of futuristic stuff people want while they’re out shopping. Apps can also be used to give out mobile coupons and information for items that the shopper frequently purchases or searches for.
4. Omnichannel Shopping
Streamlining the shopping process is one of the most important things you can do as a retailer. People want to be able to get their products without feeling like shopping is a burden or a convoluted process. If they can scan an item in your physical store and then purchase it on their desktop at home, it’s going to feel like a very smooth shopping transition.
The apps and websites need to be optimized for every kind of phone. Shoppers get all kinds of different phone models from retailers like Certified Tech Direct, and it’s important that your applications can work on every one of them. This means adapting your web and app design for different operating systems. Any kind of incompatibility is going to disrupt the Omnichannel experience and make the shopper less likely to continue doing business with the retailer. Always optimize your user experience with Omni channels in mind, as it makes shopping easier for consumers.
5. Smart Chatbots
Many retailers will scoff at the idea of a chatbot system for their mobile websites. It seems like a novelty technology that doesn’t get the consumer anywhere where they want to be. However, the numbers show that chatbots are very effective at providing relevant information for mobile shoppers. The numbers don’t lie, either. Websites that make use of clever chatbots get a significant increase in traffic after a while.
The current generation of chatbots is a lot smarter than people give them credit for. They are slowly replacing direct calls and emails as the main source of communication between a brand and its consumers. The only difference is that the chatbot allows for an indirect transfer of some relevant information.
Chatbots have a variety of benefits that should not go unnoticed. They integrate wonderfully with communication platforms like Facebook messenger and Skype. This prevents the need for an app to be installed on the user’s phone.
Being at the top of your game means always knowing the latest trend. A business owner who doesn’t keep up with what’s going on in their respective field of business doesn’t stand a chance. You’ll be happy to know that mCommerce is here to stay, which is why investing in the new trends won’t be a waste. They surely shape the way mCommerce functions, be it sooner or later.