Boost Your Business by 12% with This Marketing Stratagem
4 min read
It is 2021 and the world has a competitive market. As per a report filed in the second quarter of 2019, the world would witness a whopping 15% growth in small scale businesses. However, the reality is always different from its prophecy. There’s no juggernaut that can upscale the business by the time you read this line. It takes a well-defined stratagem, funds, and time for tackling the challenges.
For every small scale business, there are umpteen snags that restrict them from progressing. 37% of small scale businesses tend to shut down within the first year, and with a survival rate like that, running a small scale business and letting it grow is not a cakewalk. Such businesses often have a limited budget, less manpower, and narrow network. Besides, the inflow of resources is not as high as compared to a medium to large scale business.
But all the problems have a solution! Similarly, there are various solutions that help a small scale business burgeon. By following those practices, you can save your small scale business by becoming the prey of marketing challenges. Peruse ahead and find out.
1. Craft a Marketing Plan
Unless one has a dominant marketing plan, succeeding in the business is like building castles in the air. With the right marketing plan, a business owner can understand how to identify & reach the target audience, set up goals, investing appropriately, and catching up with the current market trends. None other than a digital marketing agency offering B2B website designing services can craft the optimal thing for you. A dedicated team of professionals will draft an action plan and based on it, one should commence the official marketing in the industry.
2. Get a Website Designed
If you’re still following the traditional marketing methods and do not have an online existence, you should be teleported to the caveman’s era. Today, every business gets a website designed before entering the market. The website could either be static or dynamic. By having a website, the FOMO is dismissed at every level. In the first quarter of 2019, many small scale businesses saw an uplift of 35% by creating a website. What’s more, it serves as an apprentice in reaching an anonymous audience in no time! Even your clients can stay connected with you when you have a website.
3. Outsourcing is Wise
It is oblivious that small-scale businesses have a restricted budget. That’s when the marketing action plan comes to the rescue. At times, outsourcing some services turns mandatory for the well-being of the business. It’s also important to use an app to engage and communicate with your employees to create an all star management team. Whenever you feel like additional assistance is required, get it outsourced without giving a second thought. If you need assistance related to content marketing, product advertisement, lead generation, social media handling etc., simply approach a digital marketing agency that specializes in B2B website designing services.
If you believe in self-reliant outsource services, conduct a stringent check prior to approving any service. Go through their portfolio, reviews, and testimonials. This will help in identifying and choosing the right B2B marketing service providers.
4. The Pace of Social Media
For small business owners, catching up with social media can be a hard nut to crack. The prominent reasons could be a lack of technical understanding or time constraints. To sustain in the B2B industry, it is essential to have a little bit of hands-on experience in the trending technology. In case you do not have the experience, its fine. Its 2020 and things are changing rapidly. Today, several large scale businesses operate via social media platforms. WhatsApp and Instagram are the top two social media platforms that are used for business. Up to 12% of businesses happen through these platforms. So, what are you waiting for? Switch to business accounts and commence dealing with clients.
5. Customer Retention
Honestly, this is like tying a bell to a cat according to several marketing experts. Established brands often face the issue of customer retention and its biggest example today is the Samsung-Xiaomi rivalry. The Chinese-tech giant is gradually magnetizing the Korean-tech czar’s market because of extraordinary features at low prices! Samsung, in return, is keeping its best foot forward for retaining its clients. However, this tussle is hardly experienced by small scale businesses unless they have a rival offering lucrative deals. To retain loyal customers, offer them loyalty discounts, exclusive deals, coupons etc. This way, you will be able to retain customers conveniently.
We’ll Meet Again
Challenges are meant to be accepted with confidence and executed with planning. When you have an apt action plan, devising innovations becomes a cakewalk and scaling success becomes your second nature. To keep your brand/service active in the market, always carry backup plans for facing challenges and executing them smoothly.
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