Admit it, you like watching motion graphics. While it might not mainly be because of its cool animation styles and content, but also because it uniquely delivers its message or ‘moral of the story’ to you.
By blending motion story-telling with audio, designers can create an engaging custom animated video that can help brands tell their story to the public. These stories can reach to their target audience in a number of various ways.
Motion Graphics – How Do They Help Businesses?
Although a good content marketing strategy includes a combination of infographics, e-books, blogs, articles, and etc., there are many people who would rather watch a three-minute video. These days, people care about saving time than actually investing it on reading ten pages of a content. Especially when they can just view a three-minute video on it.
Due to this, a majority of media platforms are now focusing on creating videos to communicate information to their viewers. According to a 2014 survey, 40%of customers stated that they would rather watch a video to get information than read it. There are several reasons behind it.
1. They Are Engaging
While motion graphics are great at grabbing attention of millions of viewers, they can also affect our emotions. Content creators and designers use ‘the phenomenon of emotional contagion’ to produce motion graphics that can draw out empathy from the audience. Other than empathy, creators utilize moody music, stunning visuals and voiceover to draw out emotions such as sadness and laughter from the audience. By doing this, they can ensure 100% audience engagement to the brand’s message.
2. They Can Be Processed into the Brain More Easily
According to a 2014 MIT research, it can take as little as 13 milliseconds for visual information to get processed into the brain, as compared to blocks of text. Which is why, visual information can easily summarise and breakdown complex information to make the message more clear and simple.
3. They Are Passive
Consumers spend a total of 6 or more hours per week on watching video content through social media platforms. According to experts, children and adults learn faster when the topic is displayed and explained visually.
Similarly, motion graphics display a Motion graphics are the same. Viewers don’t have to read, explore data, or exert much mental energy. They just have to press play and sit back. (Remember that the majority of consumers would rather watch than read.) When you need to deliver a contained message, doing so with motion graphics will make it easier for viewers to consume it.
4. They Can Be Repurposed
Now that social and media platforms support video, you can disseminate your motion graphics in many places and in many ways, helping extend the lifecycle of a campaign. You might break up a video to create content tailored for specific groups. You might add your motion graphic to a presentation or e-book. With evergreen topics or explainer videos, you have a piece of well-designed piece of communication that can serve you well for years.
5. They’re Great When You’re Short on Time
Most motion graphics are 30 seconds to 3 minutes long, which is incredibly helpful when you need to make an impact ASAP.
By combining audio and visuals, motion graphics make the most of humans’ information-processing abilities, letting you say more with less content. What might be explained in a 1,500-word article can be shown in a minute. A complicated process can be visually explained in 15 seconds. Their inherently visual nature also makes motion graphics useful if you are in an environment where you can’t rely on audio.