The Key to Creating Clickable Content for Apple Music Fans
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As an artist, you may be passionate about making music. However, if you want to succeed in the music industry, you need to have a strong fanbase.
With platforms like Apple Music having millions of followers, it has become easy for aspiring artists to establish their presence. However, when it comes to getting your music out there, you cannot merely count on uploading your tracks and hoping for the best!
If you want to make waves on Apple Music, you need to master the art of creating clickable content. So, in case you are wondering how to get your music to stand out on Apple Music, this post is for you!
Claiming Your Apple Music for Artists Profile
This is one of the first and perhaps the easiest steps to getting your music recognized. Claiming your Apple Music for Artists profile implies you can track your music’s performance, understand your audience better, and even personalize your artist page.
It is vital to take control of this space as it is where listeners will discover you and your work. If you put active effort into your profile, you are more likely to attract a dedicated following.
Using Social Media With Track Previews
Here is a secret- social media is your best friend when promoting music on Apple Music. You can create a buzz by sharing 30-second previews of your tracks directly from Apple Music to your social channels like Twitter, Instagram, and Facebook,
These short audio snippets, along with good visuals, can encourage fans to click through to listen to the full track.
One of the best ways to do this is by using the Track Preview Tweet feature on Apple Music. You can conveniently share a preview of your song with a link that leads directly to Apple Music.
Your followers can enjoy a taste of your music and are also only a click away from hearing the full version.
Embedding Apple Music Player on Your Website
Let’s make it easier for listeners to check out your music without leaving the site! To make this possible, consider embedding an Apple Music player on your website. This way, you enable your visitors to listen to your music instantly. Even the ones who do not have Apple Music accounts can enjoy a 30-second preview.
The best part is that Apple Music makes it very easy! All you need is a simple embed code that you can place directly on your site. It could be a single song or an entire album; having an embedded player is a great way to encourage people to explore your music more.
Creating Visually Engaging Content
When it comes to creating clickable content, visuals are just as important as the music itself! Think about your artwork, promotional banners, and album covers. Make sure they look professional and are visually appealing to your target audience, too.
One creative way to enhance your visual content is by designing Apple Music badges and icons. These can be embedded in your social media posts, your website, or even within email newsletters. They are designed to grab attention and can direct listeners straight to your music on Apple Music.
Building a Following on the Platform
If you are trying to grow your following on Apple Music, refer to your audience on other social media channels.
Connect with your existing fans on social media and encourage them to follow you on Apple Music. You can link your social profiles to your artist page and promote your presence across all platforms.
Another effective strategy is to engage with your fellow musicians. You can support others by listening to their tracks, following them, or giving them a shout-out on your social media.
This will create a sense of community, and will also encourage those musicians to support you in return, thereby widening your reach too.
Being Consistent with Your Uploads
One aspect that impacts your audience’s engagement is your consistency! When you regularly upload new music, it gives your fans a reason to keep coming back. While quality will always remain the foremost consideration, the more often you release music, the more exposure you will gain.
Here are some tips to help you ensure consistent uploads;
- Set a release schedule to keep your followers anticipating your next track
- Plan ahead and schedule your releases in advance so you have sufficient time to promote, create artwork and an engaging social media campaign
- Use the pre-saves option to enable your fans to pre-save your upcoming tracks. This way, they may be ready to stream as soon as your track is released.
Getting Playlisted
One of the most effective ways to get your music heard by a wider audience is by landing on Apple Music’s playlists. Getting featured on a popular playlist can boost your plays and help you gain thousands of new listeners. But how to get noticed by curators?
To make this happen, research and look for relevant playlists according to your style or genre. Reach out to playlist curators and introduce your music to them. If you already have playlists on Apple Music, you can share them on social media to promote them and increase visibility.
Final Thoughts
Creating clickable content on Apple Music does not only mean putting your tracks online. It also means building a strategy that engages your fans, promotes your music creatively, and consistently grows your presence.
Hence, you must ensure to use all the tools Apple Music offers and connect with your audiences.
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