Sabri Suby’s Secrets to Success!
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Sabri Suby came from humble beginnings to become a self-made millionaire. He got his first sales job at just 16, and was able to launch his mega successful King Kong marketing agency in 2014 using only $50 and a laptop! Today, King Kong is one of Australia’s fastest-growing companies with a current value of $70 million, and has generated more than $8 billion in sales for its 400,000 clients!
Today we will hear directly from Sabri Suby, featured on Shark Tank Australia about his amazing achievements and hope he will share some of his secrets to success with us!
How important is having a good marketing strategy for beginning entrepreneurs who are just starting out?
“A good marketing strategy is everything if you’re looking to grow a business. If you do not have marketing, you do not have sales. If you do not have sales, you don’t have a business, you have an expensive hobby. So that is really the secret sauce for many businesses.”
“There are people out there who have phenomenal products but nobody has heard about them. It’s like Van Gogh – he was a great talented artist who died with all of his most famous paintings in his garage that didn’t come to light until after he passed away, because he was not a good marketer and didn’t get them out there into the hands of people. So, it’s the same thing that holds back most businesses. Everybody has an invention. Everybody has an idea.”
“If it’s just about having a great idea, then everybody would be millionaires, but that’s not the case. The thing that’s really difficult to nail is how to come up with a channel where you can advertise this product profitably, at scale, to attract customers, which is the lifeblood of any business.”
Can you give us some advice based on your experience?
“My one piece of advice for aspiring entrepreneurs is to just be a student and to never, ever stop learning. That is the number one thing that holds people back – even when they reach a small level of success, they stop and the journey is over. It’s not only having the tenacity and the will to keep going whenever things are difficult but also being a student of the game, a student of markets and never stop learning about your craft. Learn from the problems that present themselves to you in your business and constantly keep levelling yourself up in that process.”
There you have it, direct from the founder of King Kong, master marketer Sabri Suby!
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