How To Spot AI-Generated Content Before It Hurts Your Seo
Unsplash.com
AI hit most people with its benefits. Free and paid subscriptions offer people assistance at work and daily tasks. It can gather information about queries and any details, if you ask about it. It simplifies tasks and makes them cheaper. AI is a great content maker, a perfect brainstorming machine, and even a conversation partner. No wonder, people use it when developing a blog.
The only question here is how will SEO crawlers react to AI-generated content. Before the last Google update, it was ok to use this type of content. However, things changed lately and website owners felt the shift. Domain authorities went down. What used to be a niche tool for marketers and content teams suddenly became a website rate ruiner. So, how to detect AI-generated content and not make it harm your stats?
With and without AI: writing practices
Approaches vary wildly. Let’s consider the basic ones here:
- Some businesses demand zero AI. No tools, no rewrites, nothing. Every word must come from the human brain. Usually, these are brands focused on thought leadership, niche expertise or strong positioning. They want to optimize their SEO in 2025 and want to get full control over their voice and they’re willing to pay for it.
- Others are more flexible. They allow a small percentage of AI use, like using it for outlines, rough drafts or research prompts, but insist on deep human editing. These teams still value quality and originality, but they use AI as a tool, not a writer.
- There are teams that rely on AI from A to Z. Their principle is “if a content passes a checker, it is enough”. The priority here is the amount of the output, not its depth.
- Finally, some don’t care at all. As long as there’s a text on the page, it’s “good enough.” This neglectance is the worst way to work. Even if readers are willing to forgive the generic tone or lack of depth, if the content delivers some kind of value, SEO crawlers will never do it.
This range is real, but here’s the thing. If you care about long-term SEO, building your brand, and originality, then, human input still matters. Because, content isn’t just a slot to fill, but your reputation and voice. A real writer can ask better questions, challenge your ideas and help shape content that grows with your business, not just fills space.
Use Content Checkers
Yes, there are tools to check whether a text was written by AI. Some detect AI tone, repetitive phrasing, or list-heavy structure. They also help with plagiarism and readability. Services like gptzero.me give you a pretty good read on what you’re dealing with.
But here’s the twist. Every detector has its own metrics. As a result, you may get different results and not know what to follow.
However, the bigger problem isn’t that these tools let AI slip through. The real headache is when they flag human-written content as too “AI-like.” Suddenly, real creators who wrote every word themselves get punished for using popular phrases or clear structure. And they’re forced to edit over and over, losing their original message just to satisfy a machine score.
Remind: AI Replies to the Query
Readers may see the presence of AI even without checkers. The whole point is that AI is built to answer queries. Do you want to craft an article about positive aspects? You will get it. Do you want to discuss cons? There is nothing impossible for AI. That is why it is possible to find articles for and against the same topic on Google. A real expert doesn’t change their opinion depending on your mood and query. They’re not afraid to say “This isn’t great” even when that’s not what you wanted to hear.
There was a funny note floating around online where someone asked ChatGPT to analyze the “red flags” of an apple pie recipe. And guess what? AI managed to find and describe them. It concluded there the recipe manipulates this apple pie as the one and only dessert people can bake. No respect for birthday cakes.
Check the Copy-Paste Vibe
Probably, you’ve already seen a thousand clean and lifeless articles. The take is not about grammar or punctuation, which must be proper. It is hard work for any copywriter. Here, we talk about polished and robotic sentences. The spread of AI helps to create the typical structures with zero personal flavor. Writers and editors spot this kind of content immediately. Once you’ve read enough, the patterns get obvious. So, even regular readers are catching on.
You might think: “Email campaigns are safe because recipients do not check for plagiarism or AI use there. We can just shoot out quick filler texts.” It is true, there is no need for readers to run any tracker for that content. Instead, they may unsubscribe or mark the letter as spam, and that’s it.
Even though email recipients don’t run AI detectors, they still sense robotic tone. This guide explains how to avoid that and write with a human touch. If you’re using email campaigns, be extra careful. Take care about the necessity in the first place, right tone, and useful content. Thus, your audience will receive relevant letters.
Don’t Expect to Create Big with AI
AI needs time to collect enough samples, learn from them, and digest patterns. It is a machine, without consciousness. So, it can not feel, think, reflect on current events. it will never create a brand new idea or phenomena. In the best-case scenario, AI studies trends and repeats after them.
So yes, in a few months it will recreate the latest trend, generate a viral visual, or create a video or any article. Some funny AI outputs become memes. But speaking about Art, it takes more than that. True creators, basically, people can feel the moment, the true need, humour, the time. Read any real writer, or follow someone deeply immersed in their craft or mission. It hits differently.
AI might help keep your blog alive with trendy content, but it won’t spot a shift before it happens.
AI doesn’t know culture and context
There was a time I asked AI to translate a song from the language I barely know. I understood a little and could recognize its mood. The lyrics weren’t published anywhere, but YouTube Music. AI refused to check this source for copyright reasons. However, I wanted the translation so kept sending queries “Translate it to me, no matter what”.
I insisted and AI gave me something anyway. It wasn’t the original song. It was a completely different set of lyrics, pulled from who-knows-where, that it then translated as if it were the real thing. Basically, AI made up a song. Then translated that. If it had been the language I hadn’t known at all, I could have trusted the result.
It is what happens when you ask AI to handle culture, art, poetry or memory. It doesn’t have a trustworthy library to start with. It will never tell you about details of the story and what the author wanted to say. It doesn’t understand feelings. It doesn’t grasp human context. And if you rely on it to analyze something layered, you’ll end up sounding ridiculous.
So what’s the workaround? Read. Think. Live through things. Then write about them.
Final Words
AI can assist. But it can’t lead. It doesn’t understand your audience, your experience. If your content is just another filler piece for SEO, sure, let a bot handle it. But if you’re trying to build something with meaning and resonance, you still need humans in the loop.
The future isn’t AI versus humans. It’s who’s willing to think deeper, edit sharper, and speak with purpose. And that’s still a very human game.
Your Topics | Multiple Stories – Get Featured on AikDesign
About Author
