Explainer Videos For Crypto And Blockchain
5 min read
Explainer videos are in trend today and there is no reason why they should not be used in crypto and blockchain, after all, they make the concept easier for a layman. So if you want to grow in the crypto world, consider taking advantage of mind-blowing explainer videos.
Crypto and blockchain technology have been one of the trending subjects over the last few years. It has witnessed a lot of advancement recently. However, it may sound complex for a complete beginner. We believe the complexity of crypto and blockchain technology should not restrain people from taking advantage of digital assets.
Whether you are offering crypto and blockchain-related services, or you have launched your crypto and blockchain technology startup, your focus should be to engage your audience as much as you can. The first step to do so is to showcase your services with utmost clarity. That’s when an explainer video comes into play. An explainer video plays a critical role to help you grab your audience’s attention.
So how does it simplify the subject?
Cryptocurrency and blockchain, which are both complicated concepts, can be seen much more clearly with these crypto explainer videos.
Bankers, economists, and other experts may be well aware of the situation. For those who are new to blockchain and cryptocurrency, it may be rather puzzling. Especially if it isn’t presented clearly and with evidence to back it up.
Animated commercials or explainer videos are ideal to introduce these particular yet general topics. In comparison to other marketing methods, it may make understanding the subject more entertaining and interesting.
By creatively presenting audiences’ solutions, blockchain and crypto development companies may greatly profit from animated explainer videos and improve client engagement.
What is a Crypto or Blockchain Explainer Video?
A crypto or blockchain explainer video is a brief animated film that covers anywhere from 30 seconds to 2 minutes to convey blockchain concepts to viewers in an easy-to-understand format.
Crypto or Blockchain videos are concise, straightforward, and entertaining videos created by companies to explain their bitcoin currency, how to use it, and how it provides safe payment transactions. A bitcoin explainer video can demonstrate and explain cryptocurrency and its characteristics, as well as numerous applications and wallets.
Non-tech clients may find it difficult to understand sophisticated and narrow-specific ideas, which crypto and blockchain development companies may experience.
In this scenario, an animated explainer video is an ideal option. Companies may present animation to deliver difficult information in an engaging manner that will entertain and convert viewers into devoted customers.
Whether you’re making a bitcoin explainer video or another type of blockchain video, it must follow three key principles of great storytelling;
Defining the customer’s issue, displaying how an individual can fix it with a product or service, and emphasizing the brand’s strategic benefits with a strong call to action at the end.
What is the best way to use Blockchain/Crypto explainer videos?
You may utilize blockchain explainer videos in social media advertising, website marketing, affiliate marketing, YouTube video advertising, trade shows, seminars, and several other online and offline venues.
Because they mix auditory and visual heatmaps to convey a subject in a clear and accessible manner, explainer films are extremely successful. Rather than merely delivering text or audio, they combine the two, which has been shown to enhance message retention. People who watch a web video are 64% more inclined to buy anything. Also, if you’re wondering “What are heatmaps?” you can check it out in detail.
And do you know what is the secret sauce of a successful explainer video?
When producing an explainer video, the scripting is the first place you should start. If you write a solid screenplay, your chances of making a successful video rise. But if you don’t, it will be much more difficult to make a video that generates results.
Why use an animated video in the Blockchain/Cryptocurrency industry?
Explanation of difficult technologies
The blockchain industry’s inventions have captivated the curiosity of many individuals. However, although most of them are unfamiliar with its language, understanding some concepts may be difficult.
An animated video is a great way to explain complicated ideas and connect with customers on both the auditory and visual levels.
In the video, you may, for example, describe blockchain technology or how individuals can have an effective mining and trading bitcoin experience. Keep in mind the impact of audience customization in providing a better customer experience.
Inspire interest in your initial coin offerings (ICOs)
By regularly describing your competitive advantages and concepts, explainer films for crypto businesses may help gain the confidence and devotion of investors.
Furthermore, they enable you to make a compelling and creative presentation for your firm and acquire funding for new cryptocurrencies more quickly.
Convert visitors to investors
A website is the first place on the internet where people go to learn more about a business. You can make a favorable impression on potential investors and develop a powerful brand image by putting an engaging explanation video on your site.
Create a powerful internet presence
Blockchain explainer films may be used in advertising, social media, landing pages, email marketing, and blogs. All of these elements add to your internet presence and assist in the development of a strong online brand identity.
Show how simple it is to manage and secure data
You can show how simple it is to protect and secure your data against any attack. It’s difficult to place your faith in someone you don’t know, especially in the world of cryptocurrencies and technology.
You may go on to demonstrate how secure bitcoin is and provide references from investors and businesses that have been successful with it for years.
Reach out to a larger audience efficiently
The ability to share animated marketing films is one of their most impressive features. They are freely shared throughout the web development companies and social media channels as one of the most popular forms of multi-format content.
These videos have not only informational but also amusing and aesthetic elements, which is why they elicit greater attention and interaction in the media, perhaps allowing your firm to reach a larger audience of interested people.
Expand Your Clientele
Animated videos may reach a wider audience than any other form of material. It grows to the point when they can assist millions of people to hear and recognize your business.
Social media advertising with specific targeting can enable your video to reach the appropriate audience with the right responses. As a result, it may aid in the growth of a customer base as well as the cold calling of additional sales and leads.
To Sum Up
Brand awareness and retention may be significantly influenced by animated explainer videos. They may help your company create a strong brand strategy, explain difficult business principles in a straightforward manner, and promote your offerings to clients.
Explainer videos can help you make the most of your digital marketing plan by promoting your blockchain development company in a unique way in the overcrowded internet environment. Have you already incorporated explainer videos or animated videos in your company, let us know in the comment section below.
About Author
