Approaches For Designing A Brand Logo That Stands Out
A logo is no ordinary thing; it is a symbol that grabs the attention of your brand’s target audience. Most people tend to judge your brand based on the looks of its logo. However, a brand’s communication and marketing strategy revolve around its logo.
Hence, it is not a thing to be overlooked. In some cases, it can serve as a make-or-break factor for the overall marketing strategy of a brand.
Therefore, if you are thinking of launching a brand, make sure you come up with a brand logo that stands out. It should be capable enough to stand against the time and serve your brand for years.
Creating a logo with the qualities mentioned above is only possible if you use suitable approaches to design it. On the other hand, designing a logo for your brand without keeping practical approaches in mind may lead to the creation of a below-average one, which may fail to deliver the expected results.
Ultimately, you will end up changing the logo in a short time. Moreover, doing so may give prospects and the overall market a wrong impression of your brand.
Hence, creating a great logo in the first go is necessary. Here we will discuss a few approaches that will help you make it possible.
Read on to know more.
Proper Research is a Must
Creativity demands research; whether you are writing a business copy or creating a brand logo, research needs to back the end product to get ideal results.
Research for a logo design is not about noticing logos used by your competitors. It is the knowledge about your target audience and its inspiration. You may also need to figure out how you want to showcase the specialty of your brand to keep it unique from the rest of the crowd.
Once you are well aware of the modern trends, the inspiration of your audience, and the design tricks used by your competitors, it is time to trigger your creative skills and blend unique ideas with modern design trends to create something unique.
A logo design that can inspire your target audience at first glance. You can also get inspiration from a reliable logo maker to get unique ideas. Sometimes, you must go against the flow to grab attention, and proper research will significantly help.
Choose the Logo Type Carefully
Your brand’s logo serves as its graphical representation. Hence, you need to choose the logotype that serves you in the best way possible and displays its specialty correctly.
Logos can come in various types; you must choose one that fits perfectly. Here is a list of various logotypes, their unique characteristics discussed briefly in parenthesis, and companies using such types for their logos.
- Letter marks or Monogram logos (Featuring initials of a brand’s name), like IBM.
- Wordmarks or Logotypes (allows you to use your brand’s name as a logo), like Sony.
- Pictorial marks or logo symbols (represent a brand with an icon), like Twitter.
- Abstract logos (feature geometric symbols with no immediate connection), like Spotify.
- Mascots (Featuring a particular character as a unique graphical representation), like Pringles.
- Combination Marks (Combine a symbol with typography), like CISCO.
- Emblems (Use classic or modern pictorial elements usable with or without text), like Toyota.
Take the Help of a Logo Maker
While we have discussed a few approaches that can help you create your own logo that appears to be unique, it is still possible that you don’t get any workable ideas.
In such a scenario, sitting empty-handed is just a waste of time. You can think of alternatives that give you freedom from the work and effort you put into the logo design process.
Taking the help of a logo maker free app can help you do that. The best thing about it is you don’t have to sit on the desktop for this purpose. Instead, you can come up with a perfectly unique logo design on the go.
All you have to do is install a logo maker application on your phone and go through various available templates according to the category of your business.
Such an app would also allow you to import graphics and save your work as a draft.
Additionally, you can customize everything from text to background color for a bespoke logo design that works perfectly for your brand. You will get plenty of design features and options with the logo generator app for free to use your creative skills easily. Simply create your logo design and save it for use.
Colors and Typography Matter
While we have already discussed various logo types and their appearance, it is time to understand how colors and typography make a logo design unique. It is also worth mentioning that if you fail to choose the right color combination or typography for your logo, forget about impressing your target audience at first glance. Let alone enticing them to make a purchase.
Let’s move to color psychology first and discuss how important it is for the success of your logo. Simply put, the colors featured by a brand’s logo have different meanings.
It is essential to choose the color that works best for you. For instance, green relates you to nature, blue represents calmness and maturity, red reflects energy and emotions, and purple sounds luxurious.
Similarly, simplicity and cleanliness are linked with black and white, and grey is all about luxurious vibes. The same is the case with typography; it should resonate with your logo and the impression you want to give.
Typography can help you reflect behavior, fun, luxurious, and even classic vibes.
Moreover, if you combine colors, make sure you go with trending approaches. These approaches include Analogous (Combines similar color shades), Complementary (Relates colors that are totally opposite to each other), and Triadic (combines three colors from calm, energetic, and neutral categories).
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