{"id":2947,"date":"2019-09-11T18:02:06","date_gmt":"2019-09-11T18:02:06","guid":{"rendered":"http:\/\/aikdesigns.com\/blog\/?p=2947"},"modified":"2019-09-11T18:02:07","modified_gmt":"2019-09-11T18:02:07","slug":"top-five-trends-shaping-the-future-of-mcommerce","status":"publish","type":"post","link":"https:\/\/aikdesigns.com\/blog\/top-five-trends-shaping-the-future-of-mcommerce\/","title":{"rendered":"Top Five Trends Shaping The Future Of mCommerce"},"content":{"rendered":"\n

As technology advances, so does business. That case remains\nunchanged. The trends in the business world evolve according to the needs of\nthe customers and their preferences and tastes. Commerce turned into eCommerce\nand further evolved into mCommerce for the same reason. Most people today don\u2019t\neven use a computer anymore- they use their phone for everything. <\/p>\n\n\n\n

From shopping to browsing social media, the mobile phone can do\nit all. This is exactly why it\u2019s important to enter the game of mCommerce. If\nyou want your business to succeed, you\u2019ll need to keep up with the current\ntrends and follow the direction the mCommerce world is going. Being on top is\neasy when you\u2019ve got the right skills and ideas about what the future of\nm-commerce will look like.<\/p>\n\n\n\n

1.     \nResponsive website design<\/h2>\n\n\n\n

There are many elements that make up a good m-commerce website.\nResponsiveness is one of the key elements. Mobile phones and tablets have a\nlimited scope of input commands and this makes websites somewhat difficult to\nnavigate. Desktop computer users can use their mouse and keyboard for a variety\nof commands that make websites more manageable. <\/p>\n\n\n\n

Mobile phone websites, on the other hand, require a bit more\nresponsiveness and some intuitive design. If the website is intuitively\ndesigned and has an efficiently streamlined user experience, you can be sure\nthat mobile phone users will find it easy to navigate. This means cleverly\nusing the touch function to your advantage. Consult with an expert web designer\nto find out how to turn such limited controls into a good user experience.<\/p>\n\n\n\n

2.\u00a0\u00a0\u00a0\u00a0\u00a0 Loyalty Card Systems<\/h2>\n\n\n\n

Loyalty cards now seem like an outdated perk of brick and\nmortar stores. However, they\u2019re making a big resurgence in the m-commerce\nindustry. Online retailers can send digital versions of their own loyalty cards\nas an incentive for shoppers. This directly drives extra visits and repeat\ncustomers, making it a very effective way to attract a consumer base.<\/p>\n\n\n\n

Customers want their loyalty card systems to be mobile-friendly\nbecause it allows them to shop on the go. If they can earn and save points in\nreal-time, it’s going to motivate them to keep doing business with the same\nretailer. It’s a step in the right direction when it comes to influencing brand\nloyalty. A bunch of useful incentives won’t go unnoticed by shoppers.<\/p>\n\n\n\n

3.\u00a0\u00a0\u00a0\u00a0\u00a0 Dynamic Personalization<\/h2>\n\n\n\n
\"Dynamic<\/figure>\n\n\n\n

Mobile phones are seen as very important\ntools by digital marketers<\/a> and web designers alike.\nPeople are discovering new and interesting ways to introduce some extra\npersonalization to the mobile shopping experience. Consider the countless\npossible ways you can use customized apps to help shoppers get where they want\nto go.<\/p>\n\n\n\n

Some retailers are using GPS to activate users\u2019 mobile shopping\napps whenever they enter a physical store. The apps can then turn into in-store\nlocators and help users navigate the store and find specific items. It\u2019s the\nkind of futuristic stuff people want while they\u2019re out shopping. Apps can also\nbe used to give out mobile coupons and information for items that the shopper\nfrequently purchases or searches for. <\/p>\n\n\n\n

4.\u00a0\u00a0\u00a0\u00a0\u00a0 Omnichannel Shopping<\/h2>\n\n\n\n

Streamlining the shopping process is one of the most important\nthings you can do as a retailer. People want to be able to get their products\nwithout feeling like shopping is a burden or a convoluted process. If they can\nscan an item in your physical store and then purchase it on their desktop at\nhome, it\u2019s going to feel like a very smooth shopping transition.<\/p>\n\n\n\n

The apps and websites need to be optimized for every kind of\nphone. Shoppers get all kinds of different phone models from retailers like Certified\nTech Direct<\/a>, and it’s important that your applications can work on\nevery one of them. This means adapting your web and app design for different\noperating systems. Any kind of incompatibility is going to disrupt the\nOmnichannel experience and make the shopper less likely to continue doing\nbusiness with the retailer. Always optimize your user experience with Omni\nchannels in mind, as it makes shopping easier for consumers.<\/p>\n\n\n\n

5.\u00a0\u00a0\u00a0\u00a0\u00a0 Smart Chatbots<\/h2>\n\n\n\n

Many retailers will scoff at the idea of a chatbot system for\ntheir mobile websites. It seems like a novelty technology that doesn\u2019t get the\nconsumer anywhere where they want to be. However, the numbers show that\nchatbots are very effective at providing relevant information for mobile\nshoppers. The numbers don’t lie, either. Websites that make use of clever\nchatbots get a significant increase in traffic after a while. <\/p>\n\n\n\n

The current generation of chatbots<\/a> is a lot\nsmarter than people give them credit for. They are slowly replacing direct calls\nand emails as the main source of communication between a brand and its\nconsumers. The only difference is that the chatbot allows for an indirect\ntransfer of some relevant information. <\/p>\n\n\n\n

Chatbots have a variety of benefits that should not go\nunnoticed. They integrate wonderfully with communication platforms like\nFacebook messenger and Skype. This prevents the need for an app to be installed\non the user\u2019s phone. <\/p>\n\n\n\n

Conclusion<\/h2>\n\n\n\n

Being at the top of your game means always knowing the latest\ntrend. A business owner who doesn\u2019t keep up with what\u2019s going on in their\nrespective field of business doesn\u2019t stand a chance. You\u2019ll be happy to know\nthat mCommerce is here to stay, which is why investing in the new trends won’t\nbe a waste. They surely shape the way mCommerce functions, be it sooner or\nlater.<\/p>\n","protected":false},"excerpt":{"rendered":"

As technology advances, so does business. That case remains unchanged. The trends in the business…<\/p>\n","protected":false},"author":1,"featured_media":2950,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,117],"tags":[],"class_list":["post-2947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-technology"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/aikdesigns.com\/blog\/wp-json\/wp\/v2\/posts\/2947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aikdesigns.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aikdesigns.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aikdesigns.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aikdesigns.com\/blog\/wp-json\/wp\/v2\/comments?post=2947"}],"version-history":[{"count":0,"href":"https:\/\/aikdesigns.com\/blog\/wp-json\/wp\/v2\/posts\/2947\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aikdesigns.com\/blog\/wp-json\/wp\/v2\/media\/2950"}],"wp:attachment":[{"href":"https:\/\/aikdesigns.com\/blog\/wp-json\/wp\/v2\/media?parent=2947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aikdesigns.com\/blog\/wp-json\/wp\/v2\/categories?post=2947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aikdesigns.com\/blog\/wp-json\/wp\/v2\/tags?post=2947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}