Since the start of 2020, we\u2019ve seen a global pandemic, multiple lockdowns, Apple iOS 14 (with App Tracking Transparency), and lots of other drama in the world of marketing. With this, it has left both marketers and businesses unsure of where to spend their marketing dollars. Do the strategies of old still have some life left in them? Should you adjust the strategy completely?<\/p>\n
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Here are some of the best places to invest your advertising dollars in 2021!<\/p>\n
After the introduction of App Tracking Transparency – a feature that allows users of iOS devices to block tracking on specific apps – you might think that social media advertising<\/a> is off the table. Users tap against tracking, apps like Facebook don\u2019t receive conversion data, and ad campaigns are less accurate. However, you don\u2019t need to give up on social media advertising completely.<\/p>\n <\/p>\n If you need to get around the iOS 14 update, try the following solutions:<\/p>\n <\/p>\n After many lockdowns and stay-at-home orders, people are back on YouTube, and they have favorite personalities. Users are consuming lots of content every day, so it\u2019s time to utilize this fact. You could create content, or you could target a pre-existing and ready-made audience with a YouTube influencer.<\/p>\n <\/p>\n Choose an influencer that creates content around your niche if you want to enjoy results. Also, here are some additional tips:<\/p>\n <\/p>\n In 2021, people are accustomed to consuming content at home. Consequently, you won\u2019t go wrong with digital experiences. While some people are still worried about the virus, others are just more comfortable in their own home, so digital experiences are the way forward. This includes Facebook Live videos, AR product services, and many of the other services that companies like https:\/\/kingkong.co\/<\/strong><\/a> offer to businesses that are trying to gain more visibility on Google search .<\/p>\n Since we\u2019re focusing on 2021 specifically, you should also think about investing your marketing dollars into attempts to ease the nerves of consumers. How will you keep customers safe? How do you keep employees safe? Do you have a one-way system in-store? Do you have contactless delivery procedures? Lots of consumers are looking for this sort of information, so it could be the difference between leads choosing you and choosing a competitor.<\/p>\n\n
YouTube Influencers<\/strong><\/h2>\n
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Digital Experiences<\/strong><\/h2>\n
COVID Information<\/strong><\/h2>\n
Connected TV<\/strong><\/h2>\n